Reklam g\u00fcndelik hayat\u0131n \u00e7ok \u00f6nemli bir par\u00e7as\u0131; g\u00fcn i\u00e7inde kar\u015f\u0131m\u0131za \u00e7\u0131kan reklamlar\u0131n say\u0131s\u0131 o kadar fazla ki, bunlar\u0131n say\u0131s\u0131n\u0131 bile bilmemiz m\u00fcmk\u00fcn de\u011fil. B\u00f6ylesine yo\u011fun bir bi\u00e7imde hayat\u0131m\u0131z\u0131 i\u015fgal etmi\u015f bir ileti\u015fim \u00fcr\u00fcn\u00fcne akademik tart\u0131\u015fman\u0131n duyars\u0131z kalmas\u0131 m\u00fcmk\u00fcn de\u011fil. Dolay\u0131s\u0131yla reklam hem \u00fcretim teknikleri, hem de toplumsal ya\u015famda oynad\u0131\u011f\u0131 rol\u00fcn niteli\u011fi a\u00e7\u0131s\u0131ndan akademik tart\u0131\u015fmada \u00f6nemli bir yere sahip. Kitap, reklam\u0131n toplumsal ya\u015famda oynad\u0131\u011f\u0131 role odaklanan akademik tart\u0131\u015fmaya katk\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor. Kitab\u0131n bu kapsamda takip etti\u011fi temel fikirlerden biri reklam\u0131n tarihsel ve toplumsal ko\u015fullar\u0131n sonucu olarak ortaya \u00e7\u0131km\u0131\u015f bir ileti\u015fim \u00fcr\u00fcn\u00fc olmas\u0131. Bu sebeple kitap, bug\u00fcn d\u00fcnyada egemen politik yap\u0131y\u0131 olu\u015fturan liberal d\u00fc\u015f\u00fcnce gelene\u011fi ve pazar kapitalizmi ile reklam aras\u0131ndaki ba\u011flant\u0131lar\u0131 sorguluyor ve daha g\u00f6r\u00fcn\u00fcr k\u0131lmaya \u00e7al\u0131\u015f\u0131yor. Kitab\u0131n yo\u011funla\u015ft\u0131\u011f\u0131 bir di\u011fer \u00f6nemli nokta, reklam\u0131n i\u00e7inde olu\u015f-tu\u011fu politik ve ekonomik ortam i\u00e7erisinde ideoloji ta\u015f\u0131y\u0131c\u0131s\u0131 olarak oynad\u0131\u011f\u0131 rol. Bu sebeple reklam \u00f6zellikle \u0131rk\u00e7\u0131l\u0131k ve cinsiyet\u00e7ilik ideolojilerini yayg\u0131nla\u015ft\u0131rma konusunda \u00fcstlendi\u011fi ve s\u00fcrd\u00fcrmeye devam etti\u011fi i\u015flevler a\u00e7\u0131s\u0131ndan sorgulan\u0131yor. Bu kapsamda cipsten spor ayakkab\u0131ya; otomobilden sivil toplum kurulu\u015fu reklamlar\u0131na kadar geni\u015f bir reklam \u00e7\u00f6z\u00fcmlemesi yelpazesi kitapta yer al\u0131yor. Kitap, i\u00e7erdi\u011fi ciddi kuramsal tart\u0131\u015fma ve ger\u00e7ekle\u015ftirdi\u011fi reklam \u00e7\u00f6z\u00fcmlemeleri sebebiyle reklama ilgi duyan herkese hitap etmekte. Bu kapsamda reklamla u\u011fra\u015fan ya da tan\u0131\u015fmak isteyen akademisyen ve \u00f6\u011frenciden, pratik ve kuram aras\u0131ndaki a\u00e7\u0131kl\u0131\u011f\u0131 kapatmak iste-yen uygulay\u0131c\u0131ya kadar geni\u015f bir okuyucu kitlesi bu kitaptan yararlanabilir. Ayn\u0131 zamanda eser, reklamla do\u011frudan ilgilenmese bile \u00e7evresindeki ileti\u015fim \u00fcr\u00fcnlerini anlamland\u0131rmak isteyen duyarl\u0131 okuyucunun da ba\u015fvurabilece\u011fi bir kaynak niteli\u011fi ta\u015f\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"
Reklam g\u00fcndelik hayat\u0131n \u00e7ok \u00f6nemli bir par\u00e7as\u0131; g\u00fcn i\u00e7inde kar\u015f\u0131m\u0131za \u00e7\u0131kan reklamlar\u0131n say\u0131s\u0131 o kadar fazla ki, bunlar\u0131n say\u0131s\u0131n\u0131 bile bilmemiz m\u00fcmk\u00fcn de\u011fil. B\u00f6ylesine yo\u011fun bir [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-709346","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-utopya-yayinevi","10":"pa_yazar-kenan-demirci","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/709346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=709346"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=709346"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=709346"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=709346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}