Reklam kampanyalar\u0131 veya yeni \u00fcr\u00fcnler neden s\u0131kl\u0131kla ba\u015far\u0131s\u0131zl\u0131\u011fa u\u011frar? T\u00fcketiciler, neden \u015firketlerin kendilerini anlamad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr? \u00c7\u00fcnk\u00fc pazarlama profesyonelleri t\u00fcketicilerin en derindeki duygular\u0131n\u0131 ve d\u00fc\u015f\u00fcncelerini pek hesaba katm\u0131yor! Pazarlama Metaforlar\u0131, \u015firketlerin ba\u015far\u0131s\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131yan insan davran\u0131\u015f\u0131n\u0131n evrensel unsurlar\u0131n\u0131 ve s\u00f6z konusu \u201cderinlik eksikli\u011fi\u201dnin \u00fcstesinden nas\u0131l gelinece\u011fini ke\u015ffetmeye \u00e7al\u0131\u015fan \u00e7\u0131\u011f\u0131r a\u00e7\u0131c\u0131 bir eser. Yazarlar Gerald Zaltman ve Lindsay Zaltman, otuzu a\u015fk\u0131n \u00fclkede yapt\u0131klar\u0131 g\u00f6r\u00fc\u015fmelere dayanarak; d\u00fcnyan\u0131n en ba\u015far\u0131l\u0131 \u015firketlerinin, k\u00fc\u00e7\u00fck firmalar\u0131n ve k\u00e2r amac\u0131 g\u00fctmeyen kurulu\u015flar\u0131n, geni\u015f bir yelpazeye yay\u0131lan pazarlama problemlerini \u00e7\u00f6zmek i\u00e7in derin metaforlar\u0131 nas\u0131l kulland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. T\u00fcketicilerin d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc her \u015feyin bilin\u00e7alt\u0131yla ne kadar ili\u015fkili oldu\u011funu ve o gizli sakl\u0131 alanlara nas\u0131l eri\u015febilece\u011finizi anlatan Pazarlama Metaforlar\u0131, sahte ileti\u015fimin ve y\u00fczeysel markalaman\u0131n bir ad\u0131m \u00f6tesine ge\u00e7mek isteyenler i\u00e7in. <\/p>\n","protected":false},"excerpt":{"rendered":"
Reklam kampanyalar\u0131 veya yeni \u00fcr\u00fcnler neden s\u0131kl\u0131kla ba\u015far\u0131s\u0131zl\u0131\u011fa u\u011frar? T\u00fcketiciler, neden \u015firketlerin kendilerini anlamad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr? \u00c7\u00fcnk\u00fc pazarlama profesyonelleri t\u00fcketicilerin en derindeki duygular\u0131n\u0131 ve d\u00fc\u015f\u00fcncelerini pek hesaba [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-708640","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-gerald-zaltmanlindsay-zaltman","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/708640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=708640"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=708640"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=708640"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=708640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}