\u201cT\u00fcketici devrimine dahil olabilmek i\u00e7in, t\u00fcm markalar, en sevilen marka haline gelmeye \u00e7al\u0131\u015fmal\u0131. Bu kitap, Y Ku\u015fa\u011f\u0131\u2019n\u0131n sevgisini nas\u0131l kazanabilece\u011finizi anlat\u0131yor. T\u00fcm pazarlama ve marka profesyonelleri bu kitab\u0131 okumal\u0131 \u00e7\u00fcnk\u00fc Y Ku\u015fa\u011f\u0131, her t\u00fcrden hedef kitleye de \u00f6nderlik ediyor.\u201dKevin Roberts, Saatchi & Saatchi Ba\u015fkan\u0131\u201cMarkalar\u0131m\u0131z\u0131 s\u00fcrekli olarak taze ve yarat\u0131c\u0131 fikirlerle besliyoruz. Markalar Nas\u0131l Gen\u00e7 Kal\u0131r, gen\u00e7lerle sa\u011flam bir ba\u011f kurmak isteyen herkes i\u00e7in son derece zengin bir ilham kayna\u011f\u0131.\u201dRenzo Rosso, DIESEL\u2019in Kurucusu ve CEO\u2019suY ve Z ku\u015faklar\u0131, reklam ve pazarlama a\u00e7\u0131s\u0131ndan en kritik kesimi temsil ediyor ve bu kesimi olu\u015fturan insanlar\u0131n ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc, ne hissetti\u011fi ve nas\u0131l davrand\u0131\u011f\u0131, markalar a\u00e7\u0131s\u0131ndan hayati \u00f6nem ta\u015f\u0131yor. Marka uzmanlar\u0131 Joeri Van den Bergh ve Mattias Behrer,Z Ku\u015fa\u011f\u0131\u2019n\u0131n g\u00fcc\u00fcn\u00fc yeni pazar ara\u015ft\u0131rmalar\u0131yla kan\u0131tlayarak, s\u00f6z konusu kitleye hitap etmenin yollar\u0131n\u0131 g\u00f6steriyor. Ba\u015far\u0131l\u0131 markalar\u0131n pazarlama y\u00f6neticileriyle yap\u0131lan s\u00f6yle\u015filerle ve zinde \u015firketlerin pratiklerini anlatan vaka \u00e7al\u0131\u015fmalar\u0131yla da desteklenen Markalar Nas\u0131l Gen\u00e7 Kal\u0131r, i\u015finiz \u00fczerinde uzun s\u00fcren etkileri olacak do\u011fru stratejileri geli\u015ftirmenizi sa\u011flayacak.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cT\u00fcketici devrimine dahil olabilmek i\u00e7in, t\u00fcm markalar, en sevilen marka haline gelmeye \u00e7al\u0131\u015fmal\u0131. Bu kitap, Y Ku\u015fa\u011f\u0131\u2019n\u0131n sevgisini nas\u0131l kazanabilece\u011finizi anlat\u0131yor. T\u00fcm pazarlama ve marka profesyonelleri [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-707453","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-joeri-van-den-bergh","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/707453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=707453"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=707453"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=707453"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=707453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}