\u201cSon zamanlarda hikaye anlat\u0131m\u0131n\u0131n i\u015f d\u00fcnyas\u0131ndaki g\u00fcc\u00fcyle ilgili \u00e7ok say\u0131da kitap yay\u0131nland\u0131\u011f\u0131n\u0131 fark etmi\u015fsinizdir. Hen\u00fcz o kitaplara bir g\u00f6z atmayanlar\u0131n\u0131z i\u00e7in bir uyar\u0131da bulunmak istiyorum. Kitaplar\u0131n \u00e7o\u011funda hik\u00e2yelerin, i\u015finizle yeni m\u00fc\u015fterileriniz aras\u0131nda k\u00e2rl\u0131 ve sihirli bir ba\u011f kurabilecek olan g\u00fc\u00e7l\u00fc bir iksir oldu\u011fu anlat\u0131l\u0131yor. Ayr\u0131ca en iyi y\u00f6netilen \u015firketlerin ve en ba\u015far\u0131l\u0131 markalar\u0131n anlatacak bir hikayesi oldu\u011fu da ku\u015fkuya yer b\u0131rakmayacak \u015fekilde kan\u0131tlan\u0131yor. Tamam, bunlar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc do\u011fru, ama o kitaplarda dile getirilmeyen fakt\u00f6r, hik\u00e2yenin niteli\u011fi. Herhangi bir hik\u00e2yeyle olumlu sonu\u00e7 alamazs\u0131n\u0131z, bunu i\u00e7in s\u00f6zc\u00fcklerin ve resimlerin \u00f6tesine ge\u00e7en muhte\u015fem bir hik\u00e2ye anlatman\u0131z gerekiyor. \u0130nsanlar\u0131n i\u00e7ine dalabilece\u011fi kapsay\u0131c\u0131 d\u00fcnyalar yaratmak laz\u0131m ve bu d\u00fcnyalar, dijital a\u00e7\u0131dan zirveye ula\u015fm\u0131\u015f m\u00fc\u015fterilerle uyum sa\u011flamak zorunda.\u201dMarka stratejistleri Darren McColl ve Gaston Legorburu, kendi geli\u015ftirdikleri Hik\u00e2ye Tasar\u0131m\u0131 (Storyscaping) y\u00f6ntemiyle, hedef kitlenizi nas\u0131l belirleyebilece\u011finizi, marka amac\u0131n\u0131z\u0131 bulmay\u0131, t\u00fcketicilerinizin duygusal ihtiya\u00e7lar\u0131n\u0131 anlamay\u0131, do\u011fru konumland\u0131rmay\u0131 ve daha fazlas\u0131n\u0131 anlat\u0131rken, markan\u0131z\u0131 t\u00fcketiciyle bulu\u015fturman\u0131n yepyeni yollar\u0131n\u0131 \u00e7iziyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cSon zamanlarda hikaye anlat\u0131m\u0131n\u0131n i\u015f d\u00fcnyas\u0131ndaki g\u00fcc\u00fcyle ilgili \u00e7ok say\u0131da kitap yay\u0131nland\u0131\u011f\u0131n\u0131 fark etmi\u015fsinizdir. Hen\u00fcz o kitaplara bir g\u00f6z atmayanlar\u0131n\u0131z i\u00e7in bir uyar\u0131da bulunmak istiyorum. Kitaplar\u0131n [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12573,12566],"product_tag":[],"class_list":{"0":"post-707444","1":"product","2":"type-product","3":"status-publish","5":"product_cat-akademik-kitaplar","6":"product_cat-egitim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-darren-mccoll","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/707444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=707444"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=707444"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=707444"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=707444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}