C\u00fczdan Pay\u0131 Kural\u0131, m\u00fc\u015fterilerin kalplerinden, ak\u0131llar\u0131ndan ve c\u00fczdanlar\u0131ndan daha fazla pay kapman\u0131n yolunu g\u00f6steren m\u00fckemmel bir rehber. Yazarlar\u0131n daha \u00f6nce Harvard Business Review ve MIT Sloan Management Review\u2019da yay\u0131mlanm\u0131\u015f bilimsel makalelerindeki bulgulara dayal\u0131 bu \u00e7\u0131\u011f\u0131r a\u00e7\u0131c\u0131 kitap, m\u00fc\u015fteri sadakatinin en \u00f6nemli \u00f6l\u00e7\u00fctlerinden biri olan c\u00fczdan pay\u0131yla g\u00fc\u00e7l\u00fc bir ba\u011f\u0131 olan yepyeni ve titizlikle s\u0131nanm\u0131\u015f bir yakla\u015f\u0131m sunuyor.\u015eirketler g\u00fcn\u00fcm\u00fczde m\u00fc\u015fteri sadakatini geli\u015ftirmek i\u00e7in m\u00fc\u015fteri memnuniyeti ve Net Tavsiye Skoru gibi metrikleri \u00f6l\u00e7meye ve y\u00f6netmeye milyarlarca dolar harc\u0131yorlar. Ancak bu metriklerle c\u00fczdan pay\u0131 aras\u0131nda bilimsel olarak desteklenebilecek neredeyse hi\u00e7bir ili\u015fki yok. Bunun sonucu olarak, m\u00fc\u015fteri deneyimini geli\u015ftirmek amac\u0131yla yap\u0131lm\u0131\u015f yat\u0131r\u0131mlar\u0131n getirisi \u00e7o\u011funlukla s\u0131f\u0131ra yak\u0131n oluyor.C\u00fczdan Pay\u0131 Kural\u0131\u2019n\u0131n yard\u0131m\u0131yla \u015firket y\u00f6neticileri art\u0131k mevcut metrikleriyle m\u00fc\u015fterilerinin markalar\u0131na ay\u0131rd\u0131klar\u0131 harcama pay\u0131 aras\u0131nda ba\u011f kurabilecek ve uzun vadeli, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin sa\u011fl\u0131kl\u0131 yollar\u0131n\u0131 bulabilecekler.Timothy Keiningham, St. John\u2019s \u00dcniversitesi Peter J. Tobin \u0130\u015fletme Okulu\u2019nda E-Ticaret alan\u0131nda J. Donald Kennedy daimi profes\u00f6r\u00fc ve Pazarlama do\u00e7enti.Lerzan Aksoy, Fordham \u00dcniversitesi Gabelli \u0130\u015fletme Okulu\u2019nda Lisans \u00c7al\u0131\u015fmalar\u0131 Dekan Yard\u0131mc\u0131s\u0131 ve Pazarlama profes\u00f6r\u00fc.Luke Williams, AECOM\u2019un m\u00fc\u015fteri hizmetleri program\u0131nda kurumsal ili\u015fkiler ba\u015fkan yard\u0131mc\u0131s\u0131.Alexander Buoye, Fordham \u00dcniversitesi Gabelli \u0130\u015fletme Okulu Pazarlama b\u00f6l\u00fcm\u00fcnde \u00f6\u011fretim \u00fcyesi.<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00fczdan Pay\u0131 Kural\u0131, m\u00fc\u015fterilerin kalplerinden, ak\u0131llar\u0131ndan ve c\u00fczdanlar\u0131ndan daha fazla pay kapman\u0131n yolunu g\u00f6steren m\u00fckemmel bir rehber. Yazarlar\u0131n daha \u00f6nce Harvard Business Review ve MIT Sloan [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-707435","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-koc-universitesi-yayinlari","10":"pa_yazar-timothy-keiningham","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/707435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=707435"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=707435"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=707435"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=707435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}