T\u00fcrkiye, 1990’l\u0131 y\u0131llarla birlikte, daha \u00e7ok tecimsel bir paradigmada \u015fekillenmi\u015f olan ticari yay\u0131nc\u0131l\u0131k giri\u015fimleri ile tan\u0131\u015fm\u0131\u015f, ticari televizyon kanallar\u0131, izleyicilerin pek al\u0131\u015f\u0131k olmad\u0131\u011f\u0131 yeni televizyon program formatlar\u0131n\u0131 ekranlara ta\u015f\u0131maya ba\u015flam\u0131\u015ft\u0131r. T\u00fcrkiye’de, ticari televizyon yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fc, k\u00fcresel medya pazar\u0131 i\u00e7in olduk\u00e7a \u00e7ekici bir sekt\u00f6r haline gelmi\u015ftir. K\u00fcreselle\u015fme e\u011filimleri ile i\u00e7 i\u00e7e ge\u00e7mi\u015f bir yap\u0131da geli\u015fen ticari yay\u0131nc\u0131l\u0131kta, baz\u0131 televizyon program formatlar\u0131 televizyon izleyicisinden b\u00fcy\u00fck ilgi g\u00f6rm\u00fc\u015ft\u00fcr. 1998 y\u0131l\u0131nda, Who Wants to Be a Millionaire? adl\u0131 formatla ba\u015flayan s\u00fcre\u00e7te, uluslararas\u0131 televizyon end\u00fcstrisi, televizyon program formatlar\u0131n\u0131n ba\u015far\u0131s\u0131na tan\u0131kl\u0131k etmi\u015ftir. Asl\u0131nda, ticari bir s\u00fcre\u00e7 olarak medya \u00fcr\u00fcnlerinin ve markalar\u0131n\u0131n isim hakk\u0131n\u0131n kullan\u0131lmas\u0131 ya da kiralanmas\u0131 prati\u011fi yeni bir pratik de\u011fildir, ancak, bu prati\u011fin medya sekt\u00f6r\u00fcnde yayg\u0131nl\u0131k kazanmas\u0131 g\u00f6rece yenidir. Bu kitap, Anglo-Amerikan e\u011flence end\u00fcstrisinin vazge\u00e7ilmez bir unsuru haline gelen uluslararas\u0131 televizyon program formatlar\u0131n\u0131n k\u00fcresel pazardaki ba\u015far\u0131s\u0131n\u0131 garantileyen prod\u00fcksiyon a\u015famas\u0131na odaklanm\u0131\u015f ve bu g\u00f6rece yeni prati\u011fi, prod\u00fcksiyon a\u015famas\u0131n\u0131n detaylar\u0131yla birlikte, g\u00f6zler \u00f6n\u00fcne sermeyi ama\u00e7lam\u0131\u015ft\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye, 1990’l\u0131 y\u0131llarla birlikte, daha \u00e7ok tecimsel bir paradigmada \u015fekillenmi\u015f olan ticari yay\u0131nc\u0131l\u0131k giri\u015fimleri ile tan\u0131\u015fm\u0131\u015f, ticari televizyon kanallar\u0131, izleyicilerin pek al\u0131\u015f\u0131k olmad\u0131\u011f\u0131 yeni televizyon program [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-707312","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-kalkedon-yayincilik","10":"pa_yazar-ilker-erdogan","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/707312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=707312"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=707312"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=707312"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=707312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}