Moda bizi ku\u015fatan d\u00fcnyay\u0131 belirleyen s\u00fcre\u00e7lerden biri. Bireylerin, b\u00f6lgelerin, kentlerin ve \u00fclkelerin imajlar\u0131n\u0131n sunumunda da \u00f6nemli bir etkisi var. Moda s\u00f6zc\u00fc\u011f\u00fc g\u00fcndelik hayatta s\u0131k\u00e7a kar\u015f\u0131la\u015f\u0131lan s\u00f6zc\u00fclerden biri oldu\u011fu i\u00e7in \u00e7o\u011funlukla s\u00f6zc\u00fc\u011f\u00fc kullan\u0131rken onun ne anlama geldi\u011fi g\u00f6z ard\u0131 edilir. Moda d\u00fcnyas\u0131 y\u0131ld\u0131z tasar\u0131mc\u0131lar, dergi edit\u00f6rleri, \u0131\u015f\u0131lt\u0131l\u0131 ve \u015fatafatl\u0131 k\u0131yafetlerden kurulu bir fanteziler diyar\u0131 olarak g\u00f6r\u00fcn\u00fcr. Ama moda sadece bunlardan ibaret de\u011fildir. Yuniya Kawamura, bu kitapta modan\u0131n fanteziler diyar\u0131na giriyor; modan\u0131n bir olgu ve kavram olarak ne oldu\u011fu sorusundan yola \u00e7\u0131karak modaya dair inanc\u0131m\u0131z\u0131 yaratan ve s\u00fcrd\u00fcren moda sisteminin yap\u0131s\u0131na odaklan\u0131yor. Kawamura bir yandan moda hakk\u0131ndaki klasik ve g\u00fcncel teorilerin okumas\u0131n\u0131 yap\u0131p, bu okumalar\u0131 ampirik verilerle desteklerken bir yandan da sosyal ve be\u015feri bilimler i\u00e7in kullan\u0131\u015fl\u0131 bir Modabilimi in\u015fa ediyor. Modabilimi, \u00f6nce moda ve giyimi birbirinden ay\u0131r\u0131yor ve moday\u0131 kurumsalla\u015fm\u0131\u015f bir sistem olarak tan\u0131ml\u0131yor. Ard\u0131ndan, y\u0131ld\u0131z tasar\u0131mc\u0131 mitini tart\u0131\u015f\u0131rken \u00fcretimden t\u00fcketime moda sistemini kuran unsurlar\u0131 bir bir ele al\u0131yor. Modabilimi, T\u00fcrkiye\u2019de modaya y\u00f6nelik akademik ilginin canlanmaya ba\u015flad\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde okura modan\u0131n sosyolojik d\u00fcnyas\u0131na girmek i\u00e7in bir f\u0131rsat sunuyor… <\/p>\n","protected":false},"excerpt":{"rendered":"
Moda bizi ku\u015fatan d\u00fcnyay\u0131 belirleyen s\u00fcre\u00e7lerden biri. Bireylerin, b\u00f6lgelerin, kentlerin ve \u00fclkelerin imajlar\u0131n\u0131n sunumunda da \u00f6nemli bir etkisi var. Moda s\u00f6zc\u00fc\u011f\u00fc g\u00fcndelik hayatta s\u0131k\u00e7a kar\u015f\u0131la\u015f\u0131lan s\u00f6zc\u00fclerden [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15563,31980],"product_tag":[],"class_list":{"0":"post-706524","1":"product","2":"type-product","3":"status-publish","5":"product_cat-hobi","6":"product_cat-moda","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-ayrinti-yayinlari","10":"pa_yazar-yuniya-kawamura","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/706524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=706524"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=706524"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=706524"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=706524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}