{"id":705204,"date":"2025-08-27T15:43:13","date_gmt":"2025-08-27T12:43:13","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/stratejik-pazarlama\/"},"modified":"2026-04-16T02:14:01","modified_gmt":"2026-04-15T23:14:01","slug":"stratejik-pazarlama","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/stratejik-pazarlama\/","title":{"rendered":"Stratejik Pazarlama"},"content":{"rendered":"<p>\u0130\u015f d\u00fcnyas\u0131nda da de\u011fi\u015fmeyen tek \u015fey de\u011fi\u015fimdir. Ya kendimizi buna adapte etmeli ya da demode olmay\u0131, daha k\u00f6t\u00fcs\u00fc, yok olmay\u0131 g\u00f6ze almal\u0131y\u0131z.\u0130\u015finize bamba\u015fka bir a\u00e7\u0131dan bakmak, insanlar\u0131n ger\u00e7ekten ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcnleri \u00fcretmek, markan\u0131z\u0131n g\u00fc\u00e7l\u00fc ve zay\u0131f yanlar\u0131n\u0131 tespit etmek ve sat\u0131\u015f ile pazarlama aras\u0131ndaki sava\u015f\u0131 sona erdirmek zorundas\u0131n\u0131z.Pazarlama alan\u0131n\u0131n en etkili uzmanlar\u0131n\u0131n Harvard Business Review\u2019den derlenen 10 makalesi, de\u011fi\u015fimle ba\u015fa \u00e7\u0131kmak zorunda olan her y\u00f6netici i\u00e7in alt\u0131n de\u011ferinde.Bu kitapta hem kendilerini hem de \u015firketlerini de\u011fi\u015fime haz\u0131rlamak isteyen y\u00f6neticilerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layacak fikirleri bulacaks\u0131n\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015f d\u00fcnyas\u0131nda da de\u011fi\u015fmeyen tek \u015fey de\u011fi\u015fimdir. Ya kendimizi buna adapte etmeli ya da demode olmay\u0131, daha k\u00f6t\u00fcs\u00fc, yok olmay\u0131 g\u00f6ze almal\u0131y\u0131z.\u0130\u015finize bamba\u015fka bir a\u00e7\u0131dan bakmak,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-705204","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-optimist-yayin-dagitim","10":"pa_yazar-optimist-yayin-dagitim-kolektif","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/705204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=705204"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=705204"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=705204"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=705204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}