\u201cFiyatland\u0131rma, d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden daha zengin bir alan. Kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z bir pazarlama hilesi, Poundstone\u2019un kitab\u0131nda okudu\u011funuz bir \u015feyi hat\u0131rlatt\u0131\u011f\u0131 zaman y\u00fcz\u00fcn\u00fczde olu\u015fan tebess\u00fcm? Paha bi\u00e7ilemez.\u201d ——– Peter Coy, Bloomberg Business Week \u0130nsanlar m\u00fczi\u011fi bedava indirirken, Steve Jobs insanlar\u0131 m\u00fczi\u011fe para \u00f6demeye nas\u0131l ikna etti? 99 sentten fiyatland\u0131rarak. Prada ve digger l\u00fcks markalar, \u00fcr\u00fcnlerinin uygun fiyatl\u0131 g\u00f6r\u00fcnmesini sa\u011flamak i\u00e7in ma\u011fazalar\u0131nda birka\u00e7 abart\u0131l\u0131 pahal\u0131 \u00fcr\u00fcn bulundururlar. E-mail\u2019ler bedava iken SMS neden paral\u0131d\u0131r? Fiyat\u0131 sabit tutmak i\u00e7in f\u0131nd\u0131k ezmesi kavanozlar\u0131 ni\u00e7in k\u00fc\u00e7\u00fclmeye devam eder? Cevab\u0131 basit: Fiyatlar toplu bir hal\u00fcsinasyondur. Fiyatland\u0131rma S\u0131rlar\u0131\u2019nda \u00e7ok satan yazar William Poundstone, bir \u015feye atfedilen de\u011ferin arkas\u0131ndaki gizli psikolojiyi a\u00e7\u0131\u011fa \u00e7\u0131kar\u0131yor. Deneylerde, insanlar bir mal\u0131n hak etti\u011fi fiyat\u0131 tahmin edemiyorlar ve bilin\u00e7sizce, irrasyonel bir \u015fekilde etkileniyorlar. Yeni fiyatland\u0131rma psikolojisi; fiyat etiketlerinin, men\u00fclerin, indirim ilanlar\u0131n\u0131n, cep telefonu planlar\u0131n\u0131n ve kurumsal hisse senedi al\u0131mlar\u0131n\u0131n tasar\u0131mlar\u0131n\u0131 da belirliyor. Gizli ikna edici unsurlar aras\u0131ndaki en etkili unsur: F iyatlar. \u201cNihayet kendinizi paran\u0131n ve fiyatlar\u0131n ger\u00e7ekten ne anlama geldi\u011fini merak ederken bulacaks\u0131n\u0131z. Alice\u2019in, Harikalar Diyar\u0131\u2019nda ya\u015fad\u0131\u011f\u0131 gibi ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc ve kar\u015f\u0131 koyamayaca\u011f\u0131n\u0131z bir merak i\u00e7inde olacaks\u0131n\u0131z.\u201d ——– Roger K. Miller, The Denver Post \u201c\u015eirketlerin, restoranlar\u0131n ve hatta sanat\u00e7\u0131lar\u0131n, \u00fczerimizden daha fazla para kazanmak i\u00e7in nas\u0131l bir psikolojik teknik uygulad\u0131klar\u0131na e\u011flendirici bir bak\u0131\u015f.\u201d ——– James Pressley, Bloomberg.com <\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cFiyatland\u0131rma, d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden daha zengin bir alan. Kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z bir pazarlama hilesi, Poundstone\u2019un kitab\u0131nda okudu\u011funuz bir \u015feyi hat\u0131rlatt\u0131\u011f\u0131 zaman y\u00fcz\u00fcn\u00fczde olu\u015fan tebess\u00fcm? Paha bi\u00e7ilemez.\u201d ——– Peter Coy, Bloomberg [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[14841,13043],"product_tag":[],"class_list":{"0":"post-705017","1":"product","2":"type-product","3":"status-publish","5":"product_cat-arastirma-inceleme-kuram","6":"product_cat-ekonomi","7":"pa_tur-kitap","8":"pa_yayinevi-mediacat-kitaplari","9":"pa_yazar-william-poundstone","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/705017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=705017"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=705017"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=705017"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=705017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}