{"id":703987,"date":"2025-08-27T15:30:59","date_gmt":"2025-08-27T12:30:59","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/rekabet-stratejisi-aura-kitapligi\/"},"modified":"2025-11-22T03:35:49","modified_gmt":"2025-11-22T00:35:49","slug":"rekabet-stratejisi-aura-kitapligi","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/rekabet-stratejisi-aura-kitapligi\/","title":{"rendered":"Rekabet Stratejisi &#8211; AURA K\u0130TAPLI\u011eI"},"content":{"rendered":"<p>T\u00fcm d\u00fcnyada y\u00fcz\u00fc a\u015fk\u0131n dile \u00e7evrilen ve alan\u0131nda \u00e7\u0131\u011f\u0131r a\u00e7an Michael E. Porter&#8217;\u0131n Rekabet Stratejisi kitab\u0131, i\u015fletme stratejisinde hem yepyeni, hem de y\u0131llar ge\u00e7tik\u00e7e eskimeyen bir yakla\u015f\u0131m\u0131 ve \u00e7\u00f6z\u00fcmleme anlay\u0131\u015f\u0131n\u0131 ortaya koyar. Porter&#8217;\u0131n yakla\u015f\u0131m\u0131 b\u00fcy\u00fck \u015firketlerin rekabet stratejilerini b\u00fcy\u00fck oranda de\u011fi\u015ftirmi\u015f ya da g\u00f6zden ge\u00e7irmelerini sa\u011flam\u0131\u015ft\u0131r&#8230; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcm d\u00fcnyada y\u00fcz\u00fc a\u015fk\u0131n dile \u00e7evrilen ve alan\u0131nda \u00e7\u0131\u011f\u0131r a\u00e7an Michael E. Porter&#8217;\u0131n Rekabet Stratejisi kitab\u0131, i\u015fletme stratejisinde hem yepyeni, hem de y\u0131llar ge\u00e7tik\u00e7e eskimeyen bir<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-703987","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_tur-kitap","8":"pa_yayinevi-aura-kitaplari","9":"pa_yazar-michael-e-porter","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/703987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=703987"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=703987"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=703987"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=703987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}