Neden baz\u0131 fikirler, davran\u0131\u015flar ya da \u00fcr\u00fcnler yay\u0131l\u0131yor da, baz\u0131lar\u0131 yerinde say\u0131yor?K\u0131v\u0131lc\u0131m \u00e2n\u0131 (tippingpoint) bir fikrin, bir trendin veya bir davran\u0131\u015f bi\u00e7iminin, herhangi bir nedenle bir e\u015fi\u011fi a\u015ft\u0131ktan sonra h\u0131zla yay\u0131lmaya ba\u015flad\u0131\u011f\u0131 o b\u00fcy\u00fcl\u00fc noktad\u0131r. T\u0131pk\u0131 tek bir insan\u0131n bir grip salg\u0131n\u0131n\u0131 ba\u015flatabilmesi gibi, belli belirsiz bir dokunu\u015f da bir ak\u0131m\u0131n \u00f6n\u00fcn\u00fc a\u00e7abilir, bir \u00fcr\u00fcn\u00fc \u00e7ok pop\u00fcler k\u0131labilir veya toplumsal e\u011filimlerde ani bir sapmaya neden olabilir. MalcolmGladwell 2002\u2019de kaleme ald\u0131\u011f\u0131 ve yay\u0131nland\u0131\u011f\u0131 \u00fclkelerde h\u00e2l\u00e2 \u00e7ok okunan bu kitab\u0131nda k\u0131v\u0131lc\u0131m \u00e2n\u0131 fenomenini, farkl\u0131 co\u011frafyalardan ve farkl\u0131 tarihlerden \u00f6rneklerle g\u00fcn \u0131\u015f\u0131\u011f\u0131na \u00e7\u0131kar\u0131yor. K\u0131v\u0131lc\u0131m \u00c2n\u0131\u2019n\u0131 okudu\u011funuzda sigara ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131n, intihar e\u011filiminin, isyanlar\u0131n, \u015fehirde i\u015flenen su\u00e7lar\u0131n, televizyon programlar\u0131n\u0131n ald\u0131\u011f\u0131 reytinglerin, a\u011f\u0131zdan a\u011f\u0131za pazarlaman\u0131n do\u011fas\u0131n\u0131 daha iyi anlayacak; bireye ve topluma zarar veren salg\u0131nlar\u0131 \u00f6nlemeye ve tam tersine yararl\u0131 ak\u0131mlar\u0131 ba\u015flatma ve y\u00f6netmeye dair ufuk a\u00e7\u0131c\u0131 fikirler edineceksiniz. \u00c7evrenize \u015f\u00f6yle bir bak\u0131n. De\u011fi\u015fime kapal\u0131, kat\u0131 bir yer gibi g\u00f6r\u00fcnebilir. Ama \u00f6yle de\u011fil. Do\u011fru noktaya yap\u0131lacak en k\u00fc\u00e7\u00fck bir dokunu\u015fla bir k\u0131v\u0131lc\u0131m \u00e7akabilir. <\/p>\n","protected":false},"excerpt":{"rendered":"
Neden baz\u0131 fikirler, davran\u0131\u015flar ya da \u00fcr\u00fcnler yay\u0131l\u0131yor da, baz\u0131lar\u0131 yerinde say\u0131yor?K\u0131v\u0131lc\u0131m \u00e2n\u0131 (tippingpoint) bir fikrin, bir trendin veya bir davran\u0131\u015f bi\u00e7iminin, herhangi bir nedenle bir [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12364,12376],"product_tag":[],"class_list":{"0":"post-702155","1":"product","2":"type-product","3":"status-publish","5":"product_cat-genel-konular","6":"product_cat-kisisel-gelisim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-malcolm-gladwell","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/702155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=702155"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=702155"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=702155"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=702155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}