{"id":702058,"date":"2025-08-27T15:13:41","date_gmt":"2025-08-27T12:13:41","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/markalama\/"},"modified":"2026-04-16T02:11:21","modified_gmt":"2026-04-15T23:11:21","slug":"markalama","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/markalama\/","title":{"rendered":"Markalama"},"content":{"rendered":"

“Modern marka anlay\u015f\u0131n\u0131n babas\u0131ndan teori ve pratik d\u00fczeyindeki son geli\u015fmeler bu kitapta!” – Philip Kotler “Hi\u00e7 kimse marka stratejisini Davit Aaker’den daha iyi bilemez Aaker markalaman\u0131n t\u00fcm temel prensiplerini tek bir kitapta adeta destans\u0131 bir \u015fekilde toplam\u0131\u015f.Pazarlama alan\u0131n\u0131n hangi noktas\u0131nda olursan\u0131z olun , g\u00fc\u00e7l\u00fc bir arka yaratmak ve onu beslemek i\u00e7in ihtiyac\u0131n\u0131z olan pratik \u00f6nerileri bu kitapta bulacaks\u0131n\u0131z”AnnLewnes, AdobeSystems & Ba\u015fkan Yard\u0131mc\u0131s\u0131 & CMO”Profes\u00f6r Aaker i\u015f d\u00fcnyas\u0131nda \u00e7ok k\u0131ymetli bir hediye vermi\u015f; Marka liderli\u011fini ve y\u00f6ntemine dair olduk\u00e7a sa\u011flam ve \u00f6zl\u00fc bir rehper”Joseph V. Tripodi & Coca-Cola & CMOBug\u00fcne kadar alan\u0131nda 15 kitap ve y\u00fczlerce makale yazm\u0131\u015f olan \u00fcnl\u00fc marka teorisyeni David Aaker’in elinizdeki son kitab\u0131 , yazar\u0131n uzun y\u0131llara varan deneyim ve d\u00fc\u015f\u00fcncelerinin \u00f6z\u00fc niteli\u011finde.Aaker’in \u00e7ok ilgi g\u00f6ren g\u00fc\u00e7l\u00fc markalar kitab\u0131ndan sonra Markalama da i\u015f d\u00fcnyas\u0131na \u00f6nemli bir katk\u0131da bulunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Modern marka anlay\u015f\u0131n\u0131n babas\u0131ndan teori ve pratik d\u00fczeyindeki son geli\u015fmeler bu kitapta!” – Philip Kotler “Hi\u00e7 kimse marka stratejisini Davit Aaker’den daha iyi bilemez Aaker markalaman\u0131n [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-702058","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-david-a-aaker","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/702058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=702058"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=702058"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=702058"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=702058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}