{"id":700823,"date":"2025-08-27T15:02:22","date_gmt":"2025-08-27T12:02:22","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/ezberbozan\/"},"modified":"2026-04-16T02:10:04","modified_gmt":"2026-04-15T23:10:04","slug":"ezberbozan","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/ezberbozan\/","title":{"rendered":"Ezberbozan"},"content":{"rendered":"<p>TBWAWorldwide\u2019in kurucusu ve ba\u015fkan\u0131 Jean-Marie Dru, 1990\u2019l\u0131 y\u0131llarda geli\u015ftirdi\u011fi ve uygulad\u0131\u011f\u0131 Disruption\u00ae felsefesiyle, reklam yaratma metodunda devrimci bir ad\u0131m att\u0131. En basit \u015fekliyle ifade edilecek olursa Disruption\u00ae h\u00e2kim paradigman\u0131n d\u0131\u015f\u0131na \u00e7\u0131k\u0131p ezberi bozmak, i\u015f yapma bi\u00e7imlerini \u015fekillendirmi\u015f k\u00fclt\u00fcrel kal\u0131plar\u0131 ve konvansiyonlar\u0131 k\u0131rmak, b\u00f6ylelikle yarat\u0131c\u0131 d\u00fc\u015f\u00fcnce i\u00e7in taze bir alan a\u00e7makt\u0131r. Hedef ise \u00fcr\u00fcn, marka ya da hizmete dair yepyeni bir g\u00f6r\u00fc\u015f kazanmakt\u0131r. Ezberin bozulmas\u0131yla, adeta o ana kadar zihni \u00e7evreleyen fanus par\u00e7alan\u0131r ve solunan temiz havayla alg\u0131 ba\u015fkala\u015f\u0131r, ger\u00e7eklik canlan\u0131r. Bu y\u00f6ntemi izleyen yarat\u0131c\u0131n\u0131n nihai amac\u0131 da yapt\u0131\u011f\u0131 i\u015fte de\u011fi\u015fime tepki vermek de\u011fil, \u00f6nc\u00fcl\u00fck etmektir. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>TBWAWorldwide\u2019in kurucusu ve ba\u015fkan\u0131 Jean-Marie Dru, 1990\u2019l\u0131 y\u0131llarda geli\u015ftirdi\u011fi ve uygulad\u0131\u011f\u0131 Disruption\u00ae felsefesiyle, reklam yaratma metodunda devrimci bir ad\u0131m att\u0131. En basit \u015fekliyle ifade edilecek olursa<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-700823","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_tur-kitap","8":"pa_yayinevi-mediacat-kitaplari","9":"pa_yazar-jean-maria-dru","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/700823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=700823"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=700823"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=700823"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=700823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}