{"id":700768,"date":"2025-08-27T15:02:06","date_gmt":"2025-08-27T12:02:06","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/saglik-hizmetleri-pazarlamasi\/"},"modified":"2026-04-16T02:10:03","modified_gmt":"2026-04-15T23:10:03","slug":"saglik-hizmetleri-pazarlamasi","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/saglik-hizmetleri-pazarlamasi\/","title":{"rendered":"Sa\u011fl\u0131k Hizmetleri Pazarlamas\u0131"},"content":{"rendered":"<p>Sa\u011fl\u0131k i\u015fletmelerinde pazarlaman\u0131n \u00f6nemi son y\u0131llarda giderek artm\u0131\u015ft\u0131r. Bunda artan rekabet ko\u015fullar\u0131, k\u00fcreselle\u015fme, t\u00fcketicilerin bilin\u00e7lenmesi, y\u00f6netimlerin profesyonelle\u015fmesi gibi fakt\u00f6rlerin etkisi olmu\u015ftur. Geli\u015fmi\u015f \u00fclkelerde hizmet pazarlamas\u0131n\u0131n bir alt uygulama alan\u0131 olan sa\u011fl\u0131k hizmetleri pazarlamas\u0131 konusunda yay\u0131nlanm\u0131\u015f \u00e7ok say\u0131da eser olmas\u0131na ra\u011fmen \u00fclkemizde maalesef bu alan yap\u0131lan \u00e7al\u0131\u015fma say\u0131s\u0131 \u00e7ok az say\u0131dad\u0131r. Gerek sa\u011fl\u0131k y\u00f6neticili\u011fi e\u011fitimi almakta olan lisans ve y\u00fcksek lisans \u00f6\u011frencilerine gerekse sa\u011fl\u0131k i\u015fletmelerinde g\u00f6rev yapan \u00fcst d\u00fczey y\u00f6neticiler ile pazarlama departman\u0131 y\u00f6neticilerine yard\u0131mc\u0131 bir kaynak niteli\u011finde haz\u0131rlanan bu \u00e7al\u0131\u015fma yakla\u015f\u0131k be\u015f y\u0131ll\u0131k bir birikim sonucunda haz\u0131rlanm\u0131\u015ft\u0131r. \ufffcTan\u0131t\u0131m Metni<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sa\u011fl\u0131k i\u015fletmelerinde pazarlaman\u0131n \u00f6nemi son y\u0131llarda giderek artm\u0131\u015ft\u0131r. Bunda artan rekabet ko\u015fullar\u0131, k\u00fcreselle\u015fme, t\u00fcketicilerin bilin\u00e7lenmesi, y\u00f6netimlerin profesyonelle\u015fmesi gibi fakt\u00f6rlerin etkisi olmu\u015ftur. Geli\u015fmi\u015f \u00fclkelerde hizmet pazarlamas\u0131n\u0131n bir<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-700768","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-siyasal-kitabevi-akademik-kitaplar","10":"pa_yazar-dilaver-tengilimoglu","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/700768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=700768"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=700768"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=700768"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=700768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}