PAZARLAMA B\u0130L\u0130M M\u0130D\u0130R? Bir \u00e7\u0131rp\u0131da yan\u0131tlanmas\u0131 g\u00fc\u00e7 olan bu sorunun yan\u0131t\u0131, pazarlama kavram\u0131n\u0131n tarihsel geli\u015fiminde yat\u0131yor. Bir meta olarak \u00fcr\u00fcn\u00fcn ve seri \u00fcretimin ortaya \u00e7\u0131k\u0131\u015f\u0131, pazarlama nosyonunun \u00f6n\u00fcn\u00fc a\u00e7t\u0131 ve pazarlama, 20. y\u00fczy\u0131l\u0131n ba\u015f\u0131ndan bu yana gerek kendi geli\u015ftirdi\u011fi gerekse de di\u011fer disiplinlerden \u00f6d\u00fcn\u00e7 ald\u0131\u011f\u0131 teorilerle \u015fekillendi. Bug\u00fcn gelinen noktada ise akademik \u00e7evrelerde pazarlaman\u0131n \u201cpazar\u0131n davran\u0131\u015flar\u0131n\u0131 inceleyen bir bilim\u201d oldu\u011fu y\u00f6n\u00fcnde genel bir uzla\u015f\u0131 var. Pazarlaman\u0131n bir bilim olarak g\u00f6revini yerine getirirken faydaland\u0131\u011f\u0131 kuramlar\u0131 ilk kez bu kadar kapsaml\u0131 bir \u00e7er\u00e7evede bir araya getiren Pazarlama Teorileri vazge\u00e7ilmez bir referans kitap olmaya aday. \u201cBu eser, pazarlama d\u00fcnyas\u0131nda kullan\u0131lan 24 kuram\u0131 incelemekte ve de\u011ferli akademisyen yazarlar arac\u0131l\u0131\u011f\u0131yla \u00e7ok yararl\u0131 ve g\u00fcncel bilgiler sunmaktad\u0131r. Dilerim, her bir kuram\u0131 farkl\u0131 akademisyenin yazd\u0131\u011f\u0131 konular, \u00fclkemizde bu kuramlar\u0131, kavramlar\u0131 bilmek isteyenlere ilham kayna\u011f\u0131 olur ve onlar\u0131n \u00e7al\u0131\u015fmalar\u0131na, uygulamalar\u0131na yard\u0131mc\u0131 olur.\u201d Prof. Dr. Yavuz Odaba\u015f\u0131 <\/p>\n","protected":false},"excerpt":{"rendered":"
PAZARLAMA B\u0130L\u0130M M\u0130D\u0130R? Bir \u00e7\u0131rp\u0131da yan\u0131tlanmas\u0131 g\u00fc\u00e7 olan bu sorunun yan\u0131t\u0131, pazarlama kavram\u0131n\u0131n tarihsel geli\u015fiminde yat\u0131yor. Bir meta olarak \u00fcr\u00fcn\u00fcn ve seri \u00fcretimin ortaya \u00e7\u0131k\u0131\u015f\u0131, pazarlama [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-700765","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-mehmet-i-yagci","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/700765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=700765"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=700765"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=700765"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=700765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}