\u00d6zg\u00fcrl\u00fc\u011f\u00fcn yap\u0131s\u0131, ho\u015funuza gitsin ya da gitmesin, \u00f6rg\u00fctlenmi\u015f \u00e7e\u015fitliliktir. George GerbnerBu kitap, Pensilvanya \u00dcniversitesi-Annenberg \u0130leti\u015fim Okulu\u2019nun (University of Pennsylvania-Annenberg School for Communication) efsanevi dekan\u0131 George Gerbner\u2019in, K\u00fclt\u00fcrel G\u00f6stergeler Projesi ekibi ile yazd\u0131\u011f\u0131 amprik yaz\u0131lar\u0131ndan ve ileti\u015fim bilimleri i\u00e7in 1950\u2019li y\u0131llarda yay\u0131mlad\u0131\u011f\u0131 fakat h\u00e2l\u00e2 ge\u00e7erli temel kuramsal makalelerinden bir se\u00e7ki olarak asistan\u0131 Michael Morgan taraf\u0131ndan derlendi ve \u00f6\u011frencisi Veysel Batmaz\u2019\u0131n a\u00e7\u0131klay\u0131c\u0131 notlar\u0131yla T\u00fcrk\u00e7e\u2019ye kazand\u0131r\u0131ld\u0131. Medya art\u0131k tek ba\u015f\u0131na televizyon mu? Televizyondan nas\u0131l etkileniyoruz? Televizyon bireylerdeki \u015fiddet e\u011filimini art\u0131r\u0131r m\u0131? Televizyonun di\u011fer ileti\u015fim ara\u00e7lar\u0131ndan fark\u0131 ne? Televizyonda seyretti\u011fimiz d\u00fcnya ile ya\u015fad\u0131\u011f\u0131m\u0131z ger\u00e7ek d\u00fcnya aras\u0131nda fark ne? \u0130\u015fte bu sorulara George Gerbner, 1968\u2019de ba\u015flayarak 40 y\u0131l s\u00fcren bir ara\u015ft\u0131rma projesiyle ba\u015fta ABD televizyonlar\u0131 olmak \u00fczere t\u00fcm d\u00fcnya televizyon i\u00e7eriklerini say\u0131sal olarak \u00e7\u00f6z\u00fcmleyerek ve televizyon izleyici kitlelerinin tutum, g\u00f6r\u00fc\u015f ve kanaatlerini \u00f6l\u00e7erek yan\u0131tlar ar\u0131yor. \u201cGerbner \u0130leti\u015fim Modeli\u201d \u00fczerine kurulu, televizyon d\u00fcnyas\u0131 \u00fczerine geli\u015ftirilmi\u015f en s\u00fcrekli ve tutarl\u0131 kuramsal ve amprik \u00e7al\u0131\u015fma olan \u201cK\u00fclt\u00fcrel G\u00f6stergeler Projesi\u201d, \u015eiddet \u0130ndeksi, K\u00f6t\u00fc D\u00fcnya Sendromu, Mutlu \u015eiddet, Mainstreaming (anaak\u0131mla\u015ft\u0131rma) ve Rezonans gibi ileti\u015fim kavramlar\u0131 yaratt\u0131. George Gerbner kitle ileti\u015fiminin toplumsal ve k\u00fclt\u00fcrel sonu\u00e7lar\u0131 hakk\u0131ndaki geleneksel s\u00f6ylemin i\u00e7eri\u011fini de\u011fi\u015ftirdi. Kitle ileti\u015fimini ikna ve propaganda ara\u015ft\u0131rmalar\u0131ndan farkl\u0131 bir \u015fekilde de\u011ferlendiren yeni bir yakla\u015f\u0131mla ileti\u015fim bilimini bilimcilikten ve pozitivizmden kurtard\u0131. (…) Ayr\u0131ca sanatsal nitelik, \u00fcslup, y\u00fcksek k\u00fclt\u00fcr-a\u015fa\u011f\u0131 k\u00fclt\u00fcr kar\u015f\u0131tl\u0131\u011f\u0131, se\u00e7ici alg\u0131 ve yarg\u0131 ve yorumlar hakk\u0131ndaki geleneksel kayg\u0131lar ve bi\u00e7imsel estetik kategorilerden vazge\u00e7ilmesini savundu. (…) Elli y\u0131l boyunca, yazd\u0131klar\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131nda, g\u00fcn\u00fcn modas\u0131 olan h\u00e2kim paradigmalarla \u00e7at\u0131\u015ft\u0131. Ona g\u00f6re, \u201ci\u015fleri y\u00fcr\u00fctmenin normal yolu\u201d olarak yayg\u0131n bir \u015fekilde kabul g\u00f6ren her varsay\u0131m, yakla\u015f\u0131m ve tarz tan\u0131m gere\u011fi \u015f\u00fcphe\u015f\u0131lanmal\u0131yd\u0131. \u201cGerbner televizyonda \u015fiddet sorununu farkl\u0131 de\u011ferlendiriyordu. (…) Televizyon, \u015fiddet uygulayanlardan \u00e7ok \u015fiddete maruz kalanlar\u0131, kurb ile karanlar\u0131 g\u00f6steriyordu. (…) Yani, televizyondaki \u015fiddet, \u015fiddet uygulayanlar\u0131 yeti\u015ftirmek (k\u00fcltive etmek) ve toplumsal d\u00fczeni tehdit etmek yerine g\u00fc\u00e7l\u00fclerin g\u00fcc\u00fcn\u00fc sergileyerek stat\u00fckoyu koruma i\u015flevini yerine getiriyordu. Televizyon, insanlarda korku, endi\u015fe ve g\u00fcvensizli\u011fi k\u00fcltive ederek (ekerek ve besleyerek), pek\u00e2l\u00e2, insan haklar\u0131n\u0131n ihlali ya da ortadan kald\u0131r\u0131lmas\u0131na y\u00f6nelik her t\u00fcr endi\u015fe kal\u0131nt\u0131s\u0131ndan daha a\u011f\u0131r basan bir g\u00fcvenlik ihtiyac\u0131n\u0131 ortaya \u00e7\u0131karan bir iklimi yarat\u0131yor olabilirdi. Michael Morgan <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00d6zg\u00fcrl\u00fc\u011f\u00fcn yap\u0131s\u0131, ho\u015funuza gitsin ya da gitmesin, \u00f6rg\u00fctlenmi\u015f \u00e7e\u015fitliliktir. George GerbnerBu kitap, Pensilvanya \u00dcniversitesi-Annenberg \u0130leti\u015fim Okulu\u2019nun (University of Pennsylvania-Annenberg School for Communication) efsanevi dekan\u0131 George Gerbner\u2019in, [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-698668","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-ayrinti-yayinlari","10":"pa_yazar-george-gerbner","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/698668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=698668"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=698668"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=698668"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=698668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}