{"id":698195,"date":"2025-08-27T14:44:00","date_gmt":"2025-08-27T11:44:00","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/konumlandirma-positioning\/"},"modified":"2026-04-16T02:07:49","modified_gmt":"2026-04-15T23:07:49","slug":"konumlandirma-positioning","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/konumlandirma-positioning\/","title":{"rendered":"Konumland\u0131rma Positioning"},"content":{"rendered":"<p>D\u00fcnyaca \u00fcnl\u00fc pazarlama stratejistleri Al Ries ve Jack Trout, ileti\u015fim bombard\u0131man\u0131 alt\u0131ndaki toplumumuzda fark edilmenin yolunun insanlar\u0131n zihninde e\u015fsiz bir &#8220;konum&#8221; yaratmaktan ge\u00e7ti\u011fini s\u00f6yl\u00fcyor&#8230;Ve bunun nas\u0131l yap\u0131laca\u011f\u0131n\u0131 \u00e7ok net \u00f6rneklerle anlat\u0131yorlar. Birinin zihnine girmenin en kolay yolu nedir? Pazarlamada verece\u011finiz en \u00f6nemli karar hangisidir? E\u015fsiz bir konum nas\u0131l bulunur, nas\u0131l yarat\u0131l\u0131r? Konumland\u0131rma \u00e7al\u0131\u015fman\u0131z\u0131 etkileyebilecek trendleri nas\u0131l analiz edersiniz? Ka\u00e7\u0131nman\u0131z gereken tuzaklar nelerdir? Mevcut konumunuzdan nas\u0131l faydalanabilirsiniz? Bu sorular\u0131n cevaplar\u0131n\u0131 ve daha fazlas\u0131n\u0131 Ries ve Trout&#8217;nun \u00fcr\u00fcn\u00fcn\u00fcz\u00fc, kariyerinizi veya kendinizi bir ad\u0131m \u00f6teye ta\u015f\u0131man\u0131n yollar\u0131n\u0131 anlatt\u0131\u011f\u0131 Konumland\u0131rma&#8217;da bulacaks\u0131n\u0131z. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyaca \u00fcnl\u00fc pazarlama stratejistleri Al Ries ve Jack Trout, ileti\u015fim bombard\u0131man\u0131 alt\u0131ndaki toplumumuzda fark edilmenin yolunun insanlar\u0131n zihninde e\u015fsiz bir &#8220;konum&#8221; yaratmaktan ge\u00e7ti\u011fini s\u00f6yl\u00fcyor&#8230;Ve bunun nas\u0131l<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-698195","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-al-ries","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/698195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=698195"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=698195"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=698195"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=698195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}