Medya sekt\u00f6r\u00fcnde ya\u015fan\u0131lan m\u00fclkiyet yo\u011funla\u015fmas\u0131; ticarile\u015fme, tekelle\u015fme ve magazinle\u015fme olgusunun yayg\u0131nla\u015fmas\u0131na neden olmu\u015ftur. Ayr\u0131ca, reklamla ba\u011flant\u0131l\u0131 olarak tirajlara, reytinglere, \u00e7apraz promosyona \u00f6nem veren ve kar maksimizasyonunu \u00f6ncelikli k\u0131lan medya m\u00fclkiyetine ili\u015fkin yeni sahiplik yap\u0131s\u0131, medya i\u00e7eriklerinin belirlenmesinde de etkin hale gelmi\u015ftir. Erdal Da\u011fta\u015f\u2019a g\u00f6re T\u00fcrkiye\u2019de yeni sa\u011f politikalar\u0131n bir yans\u0131mas\u0131 olarak ticarile\u015fme ve tekelle\u015fme e\u011filimleri medyan\u0131n etki alan\u0131n\u0131 geni\u015fletmi\u015ftir. Bu anlamda medya sekt\u00f6r\u00fcnde, magazinin yaln\u0131z ba\u015f\u0131na \u00f6nem kazanmas\u0131n\u0131n \u00f6tesinde, pek \u00e7ok televizyon program\u0131 ve yaz\u0131l\u0131 bas\u0131n \u00fcr\u00fcn\u00fcnde magazinle\u015fme e\u011filimleri yayg\u0131nl\u0131k kazanm\u0131\u015ft\u0131r. Bir ba\u015fka deyi\u015fle, magazinle\u015fme, sadece magazin ve e\u011flence programlar\u0131n\u0131n art\u0131\u015f\u0131 ile de\u011fil, t\u00fcm medya \u00fcr\u00fcnlerinin i\u00e7eri\u011finin de\u011fi\u015fmesi ile de ya\u015fanmaktad\u0131r. Bu kitapta, T\u00fcrkiye\u2019deki magazin bas\u0131n\u0131 ve habercilik anlay\u0131\u015f\u0131, gazetelerin magazin eklerinin sekt\u00f6r ve metin analizinden yola \u00e7\u0131k\u0131larak de\u011ferlendirilmi\u015ftir. \u00d6zellikle reklam unsuru ve medya sahipli\u011finin kar maksimizasyonunu \u00f6n planda tutma gayretleri, bir yandan magazin a\u011f\u0131rl\u0131kl\u0131 pop\u00fcler yay\u0131nc\u0131l\u0131k anlay\u0131\u015f\u0131na h\u0131z verirken, di\u011fer yandan da medyaya olan g\u00fcvenilirli\u011fin sorgulanmas\u0131na neden olmu\u015ftur. Yazar, bu \u00e7al\u0131\u015fman\u0131n profesyonel gazetecilik pratikleri ve meslek ilkelerini etik a\u00e7\u0131dan tart\u0131\u015fmaya a\u00e7man\u0131n ve medyay\u0131 toplumsal sorumluluk, kamu yarar\u0131 vb. kavramlar a\u00e7\u0131s\u0131ndan sorgulaman\u0131n \u00f6tesinde, T\u00fcrkiye\u2019deki medya m\u00fclkiyet yap\u0131s\u0131n\u0131n d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi \u00fczerinde y\u00fcr\u00fct\u00fclecek tart\u0131\u015fmalara ve uygulanacak politikalara somut katk\u0131larda bulunaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmektedir. <\/p>\n","protected":false},"excerpt":{"rendered":"
Medya sekt\u00f6r\u00fcnde ya\u015fan\u0131lan m\u00fclkiyet yo\u011funla\u015fmas\u0131; ticarile\u015fme, tekelle\u015fme ve magazinle\u015fme olgusunun yayg\u0131nla\u015fmas\u0131na neden olmu\u015ftur. Ayr\u0131ca, reklamla ba\u011flant\u0131l\u0131 olarak tirajlara, reytinglere, \u00e7apraz promosyona \u00f6nem veren ve kar maksimizasyonunu [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[22061,13488],"product_tag":[],"class_list":{"0":"post-697660","1":"product","2":"type-product","3":"status-publish","5":"product_cat-sosyal-medya-ve-iletisim","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-utopya-yayinevi","10":"pa_yazar-erdal-dagtas","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/697660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=697660"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=697660"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=697660"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=697660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}