{"id":697605,"date":"2025-08-27T14:40:50","date_gmt":"2025-08-27T11:40:50","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/reklami-okumak\/"},"modified":"2026-01-29T02:12:48","modified_gmt":"2026-01-28T23:12:48","slug":"reklami-okumak","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/reklami-okumak\/","title":{"rendered":"Reklam\u0131 Okumak"},"content":{"rendered":"<p>Kitle ileti\u015fim ara\u015ft\u0131rmalar\u0131nda medya metinlerinin \u00e7al\u0131\u015f\u0131lmas\u0131n\u0131 \u00f6ne \u00e7\u0131karan ele\u015ftirel \u00e7al\u0131\u015fmalar, \u00f6zellikle 1970&#8217;li y\u0131llarda g\u00fcndeme gelmi\u015ftir. Markizmin ideoloji kuram\u0131n\u0131n dilbilim, semiyoloji ve s\u00f6ylem kuram\u0131 ile olan etkile\u015fimi, medya metinlerinin ele\u015ftirel analizinin temelini olu\u015fturmu\u015ftur. Reklam metinlerinin ele\u015ftirel analizi ise, gerek Bat\u0131&#8217;da gerekse de T\u00fcrkiye&#8217;de ele\u015ftirel medya \u00e7al\u0131\u015fmalar\u0131 aras\u0131nda fazla \u00e7al\u0131\u015f\u0131lmayan bir konudur. Yay\u0131nevimizce daha \u00f6nce yay\u0131mlanan Judith Williamson&#8217;\u0131n &#8220;Reklamlar\u0131n Dili-Reklamlarda Anlam ve \u0130deoloji&#8221; adl\u0131 \u00e7al\u0131\u015fmas\u0131 bu alndaki ilklerdendir. \ufffcTan\u0131t\u0131m Metni<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kitle ileti\u015fim ara\u015ft\u0131rmalar\u0131nda medya metinlerinin \u00e7al\u0131\u015f\u0131lmas\u0131n\u0131 \u00f6ne \u00e7\u0131karan ele\u015ftirel \u00e7al\u0131\u015fmalar, \u00f6zellikle 1970&#8217;li y\u0131llarda g\u00fcndeme gelmi\u015ftir. Markizmin ideoloji kuram\u0131n\u0131n dilbilim, semiyoloji ve s\u00f6ylem kuram\u0131 ile olan etkile\u015fimi,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13488],"product_tag":[],"class_list":{"0":"post-697605","1":"product","2":"type-product","3":"status-publish","5":"product_cat-toplum-ve-insan","6":"pa_cilt-ciltsiz","7":"pa_tur-kitap","8":"pa_yayinevi-utopya-yayinevi","9":"pa_yazar-banu-dagtas","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/697605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=697605"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=697605"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=697605"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=697605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}