{"id":697515,"date":"2025-08-27T14:40:25","date_gmt":"2025-08-27T11:40:25","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/mor-inek\/"},"modified":"2026-04-16T02:07:16","modified_gmt":"2026-04-15T23:07:16","slug":"mor-inek","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/mor-inek\/","title":{"rendered":"Mor \u0130nek"},"content":{"rendered":"<p>\u201cSeth Godin ba\u015far\u0131n\u0131n anahtar\u0131n\u0131n g\u00f6ze \u00e7arpmak i\u00e7in farkl\u0131 bir yol bulmak oldu\u011funu s\u00f6yl\u00fcyor \u2013tek renk ineklerin aras\u0131nda mor bir inek olmak. Godin\u2019in kendisi de belki de bu teorinin nas\u0131l i\u015fe yarad\u0131\u011f\u0131n\u0131n en iyi \u00f6rne\u011fi.\u201d Forbes.com \u201cAmerikan \u015firketlerinin y\u00f6netim kurulu odalar\u0131nda niye hi\u00e7 Mor \u0130nek yok? Seth Godin, k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli giri\u015fimcilerin, kitapta anlatt\u0131\u011f\u0131 mor yolu izleyerek b\u00fcy\u00fck ba\u015flar aras\u0131nda kendisine nas\u0131l yer bulabilece\u011fini, onlar\u0131 nas\u0131l ge\u00e7ece\u011fini e\u011flenceli bir dille anlat\u0131yor.\u201d Al Ries \u201cBu kitaba bay\u0131ld\u0131m! K\u0131smen kalk borusu, k\u0131smen eylem plan\u0131 olan Mor \u0130nek, bug\u00fcn\u00fcn yeni ekonomisinde \u015firketlere farkl\u0131la\u015fman\u0131n yolunu g\u00f6sterip yok olmaktan nas\u0131l kurtulacaklar\u0131n\u0131 anlat\u0131yor.\u201d Tom Kelley \u201cLeo Burnett\u2019i, David Ogilvy\u2019yi, Bill Bernbach\u2019\u0131, Mark Twain\u2019i al\u0131n. Onlar\u0131n beyinlerini birle\u015ftirin, sa\u00e7lar\u0131n\u0131 t\u0131ra\u015f edin. Ortaya ne \u00e7\u0131kt\u0131? Seth Godin.\u201d Jay Levinson <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSeth Godin ba\u015far\u0131n\u0131n anahtar\u0131n\u0131n g\u00f6ze \u00e7arpmak i\u00e7in farkl\u0131 bir yol bulmak oldu\u011funu s\u00f6yl\u00fcyor \u2013tek renk ineklerin aras\u0131nda mor bir inek olmak. Godin\u2019in kendisi de belki de<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14754],"product_tag":[],"class_list":{"0":"post-697515","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-halkla-iliskiler-insan-kaynaklari","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-seth-godin","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/697515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=697515"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=697515"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=697515"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=697515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}