Bug\u00fcn kendimiz ve yak\u0131n \u00e7evremiz hakk\u0131ndaki kavray\u0131\u015flar\u0131m\u0131z\u0131n \u00e7er\u00e7evesini \u00e7izen \u015fey yaz\u0131l\u0131 ve g\u00f6rsel medyadaki reklam imgeleridir. Bu imgeler bize ne t\u00fcr bedenlere sahip olmam\u0131z, ne t\u00fcr bedenleri arzulamam\u0131z gerekti\u011fini bildiriyor; benlik duygumuzu, inan\u00e7 sistemlerimizi, bireyselli\u011fimizi ve toplumsal varl\u0131klar olarak stat\u00fcm\u00fcz\u00fc etkiliyor. Reklam mutluluk vaat eder; bunu yaparken de ge\u00e7mi\u015fimizden ve bug\u00fcn\u00fcm\u00fczden ho\u015fnutsuz kalmam\u0131z\u0131 sa\u011flamaya, yapmay\u0131 d\u00fc\u015f\u00fcnmedi\u011fimiz bir \u015feyi yapt\u0131rmaya \u00e7al\u0131\u015f\u0131r. \u0130mgeler ise bize as\u0131l d\u00fcnyay\u0131 de\u011fil, d\u00fcnyalardan bir d\u00fcnyay\u0131, temsillerin, yani yeniden-sunumun imgelerini g\u00f6sterir. \u0130mgelerin temsil etti\u011fi kuruntu, arzu, r\u00fcya ve fantezi ise belli bir sosyo-k\u00fclt\u00fcrel ortamda belli bir i\u015flev g\u00f6rmesi i\u00e7in in\u015fa edilen \u015feylerdir. Richard Leppert, Sanatta Anlam\u0131n G\u00f6r\u00fcnt\u00fcs\u00fc\u2019nde Bat\u0131 Avrupa ve Amerika resim sanat\u0131n\u0131 ele al\u0131yor. \u0130mgelerin \u201cg\u00f6r\u00fcnt\u00fc\u201ds\u00fc ile bunlar\u0131n toplumsal ve k\u00fclt\u00fcrel olarak nas\u0131l kullan\u0131ld\u0131klar\u0131 aras\u0131ndaki karma\u015f\u0131k ili\u015fkiyi inceliyor; ve her imgenin anlam\u0131n\u0131n, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde, zamanla de\u011fi\u015fen i\u015flevince belirlendi\u011fini g\u00f6stererek, \u00f6zellikle toplumsal cinsiyet, s\u0131n\u0131f ve \u0131rkla tan\u0131mlanan toplumsal farkl\u0131l\u0131klar\u0131n yans\u0131t\u0131lmas\u0131nda g\u00f6rsel k\u00fclt\u00fcr\u00fcn bir arac\u0131 olarak kullan\u0131lma bi\u00e7imlerine dikkat \u00e7ekiyor. Leppert, Birinci K\u0131s\u0131m\u2019da, temsilin do\u011fas\u0131 ve g\u00f6revini i\u015fleyerek anlam\u0131n imgelere nas\u0131l eklemlendi\u011fini ve g\u00f6rselli\u011fin modernli\u011fin tarihinde ne gibi roller oynad\u0131\u011f\u0131n\u0131 tart\u0131\u015f\u0131yor. Burada imgelerin arzuyu tetiklemek suretiyle bizi nas\u0131l bakmaya zorlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131kl\u0131yor ve ister resim isterse de reklamc\u0131l\u0131kta olsun temsilin kand\u0131rma i\u015flevinin tarihi \u00fczerinde duruyor. \u0130kinci K\u0131s\u0131m\u2019da sanat\u0131n maddi d\u00fcnyayla ili\u015fkisini, imgelerin bizim nesnelerle kurdu\u011fumuz \u00e7e\u015fitli fiziksel ve ruhsal ba\u011flar\u0131 belirleme bi\u00e7imleri irdeleniyor. \u00dc\u00e7\u00fcnc\u00fc K\u0131s\u0131m insan bedeninin temsiline ayr\u0131l\u0131yor: Ne\u015feli veya \u00e7ok g\u00fczel veya azmanca, m\u00fctevaz\u0131 veya tahrik edici, g\u00fc\u00e7l\u00fc veya zay\u0131f, hayat\u0131n bahar\u0131nda veya te\u015frih masas\u0131nda, giyinik veya soyunuk halde… Sanatta Anlam\u0131n G\u00f6r\u00fcnt\u00fcs\u00fc farkl\u0131 bir sanat okumas\u0131 \u00f6neriyor: \u0130ktidarlar\u0131n av-hayvan\u0131 resmi tutkusuna, avlanan hayvanlarla kafeslenen kad\u0131nlar\u0131n imgesel \u00e7ak\u0131\u015fmalar\u0131na, Bacon\u2019\u0131n \u201cinsan \u00e7\u0131\u011fl\u0131\u011f\u0131n\u0131n resmi\u201dne, k\u00fclt\u00fcr\u00fc bi\u00e7imlendiren ba\u015fl\u0131ca ara\u00e7lardan biri olarak portrelere, resimlere yans\u0131yan ciddiyete ve yans\u0131t\u0131lmayan kahkahaya, yerle\u015fik iktidara ba\u015fkald\u0131rmay\u0131 tetikleyebilece\u011fi endi\u015fesiyle asla toplu halde resmedilmeyen emek\u00e7ilere yeniden bak\u0131yor. Sanatta anlam\u0131n, fantezinin, eme\u011fin, protestonun, ho\u015fnutsuzlu\u011fun, \u00e7\u0131lg\u0131nl\u0131\u011f\u0131n, kand\u0131rman\u0131n, erotizmin, \u0131rk\u00e7\u0131l\u0131\u011f\u0131n, toplumsal cinsiyet\u00e7ili\u011fin ve ayr\u0131mc\u0131l\u0131\u011f\u0131n izini s\u00fcrerken \u201cfarkl\u0131 bir sanat okumas\u0131\u201dn\u0131n m\u00fcmk\u00fcn oldu\u011funu da g\u00f6steriyor bu kitap bize. <\/p>\n","protected":false},"excerpt":{"rendered":"
Bug\u00fcn kendimiz ve yak\u0131n \u00e7evremiz hakk\u0131ndaki kavray\u0131\u015flar\u0131m\u0131z\u0131n \u00e7er\u00e7evesini \u00e7izen \u015fey yaz\u0131l\u0131 ve g\u00f6rsel medyadaki reklam imgeleridir. Bu imgeler bize ne t\u00fcr bedenlere sahip olmam\u0131z, ne t\u00fcr [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12312,12304],"product_tag":[],"class_list":{"0":"post-697133","1":"product","2":"type-product","3":"status-publish","5":"product_cat-diger","6":"product_cat-tarih","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-ayrinti-yayinlari","10":"pa_yazar-richard-leppert","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/697133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=697133"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=697133"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=697133"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=697133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}