Baba, i\u015fyerinde kredi kart\u0131 bor\u00e7lar\u0131n\u0131n faizlerini \u00f6demek i\u00e7in \u00e7al\u0131\u015f\u0131rken anne evde televizyon kar\u015f\u0131s\u0131na ge\u00e7mi\u015f al\u0131\u015fveri\u015f kanal\u0131n\u0131 izlemektedir. Evin o\u011flu, arka odada, sanal \u00fcniversitede g\u00fcn\u00fcn derslerini bitirmi\u015f, sanal al\u0131\u015fveri\u015f sitelerinde s\u00f6rf yapmaktad\u0131r. Haftasonu tatilimizi nerede ge\u00e7irece\u011fiz anne? diye seslenir. \u015eehir d\u0131\u015f\u0131ndaki b\u00fcy\u00fck al\u0131\u015fveri\u015f merkezine gideriz. Sen spor ma\u011fazas\u0131nda yapay kaya t\u0131rman\u0131\u015f\u0131 yaparken biz de babanla d\u00fckkanlara girip \u00e7\u0131kar, akvaryum b\u00f6l\u00fcm\u00fcn\u00fc gezeriz; sonra da ya\u011fmur ormanlar\u0131 konulu restoranda bulu\u015fup bir \u015feyler at\u0131\u015ft\u0131r\u0131r\u0131z, cevab\u0131yla tatmin olarak, yeni \u00e7\u0131kan CD\u2019yi sanal al\u0131\u015fveri\u015f listesine ekler. Hiper t\u00fcketim ve sim\u00fclasyon \u00e7a\u011f\u0131nda ya\u015f\u0131yoruz. Yaln\u0131zca e\u011flendirici olmak i\u00e7in birbiriyle yar\u0131\u015fan devasa b\u00fcy\u00fckl\u00fckteki al\u0131\u015fveri\u015f merkezleriyle \u00e7evrelenmekle kalmad\u0131k; m\u00fczeler, parklar, \u00fcniversiteler, stadyumlar, havaalanlar\u0131 ve garlar da i\u00e7lerindeki ma\u011fazalar, al\u0131\u015fveri\u015f standlar\u0131, fast-food restoranlar\u0131yla birer e\u011flence ve al\u0131\u015fveri\u015f merkezine d\u00f6n\u00fc\u015ft\u00fc. T\u00fcketim bizi canevimizden vurdu: Ticaret, bilgisayar, televizyon, internet ve telefon arac\u0131l\u0131\u011f\u0131yla yatak odalar\u0131m\u0131za kadar girdi. Ba\u015fta ABD olmak \u00fczere d\u00fcnyan\u0131n pek \u00e7ok yerinde ayn\u0131 \u00fcr\u00fcnleri sunan ma\u011faza zincirlerinden al\u0131\u015fveri\u015f ediyor; New York ya da Moskova\u2019dakiyle ayn\u0131 lezzetteki hamburgerleri yiyor, hatta ayn\u0131 y\u00fcz ifadesini tak\u0131nan kasiyerlerden ayn\u0131 s\u00f6zleri i\u015fitiyoruz. T\u00fcketim katedralleri g\u00f6steri toplumunun ayr\u0131lmaz bir par\u00e7as\u0131 haline geldi. Her \u015feyin sim\u00fcle edildi\u011fi sanal ortamlarda hem al\u0131\u015fveri\u015f ediyor, hem e\u011fleniyor, hem de yemek yiyoruz. Baudrillard\u2019\u0131n dedi\u011fi gibi, her \u015fey i\u00e7 i\u00e7e ge\u00e7ti, s\u0131n\u0131rlar yok oldu; e\u011flence, al\u0131\u015fveri\u015f, spor, e\u011fitim dev bir g\u00f6steriye d\u00f6n\u00fc\u015ft\u00fc. Ritzer, Toplumun McDonaldla\u015ft\u0131r\u0131lmas\u0131\u2019nda modern ak\u0131lc\u0131la\u015fma s\u00fcrecinin ya\u015famlar\u0131m\u0131za dayatt\u0131\u011f\u0131 tekd\u00fczeli\u011fi g\u00f6zler \u00f6n\u00fcne seriyordu; McYemek, McYatak, McDoktorlar, McOto tamircileriyle montaj hatt\u0131na benzeyen bir McToplum. B\u00fcy\u00fcs\u00fc Bozulmu\u015f D\u00fcnyay\u0131 B\u00fcy\u00fclemek\u2019te ise, t\u00fcketim ara\u00e7lar\u0131n\u0131 elinde bulunduranlar\u0131n, sonsuz bir t\u00fcketimi k\u00f6r\u00fckleyebilmek i\u00e7in, d\u00fcnyay\u0131 e\u011flenceli k\u0131larak nas\u0131l yeniden b\u00fcy\u00fclediklerini ara\u015ft\u0131r\u0131yor. Marx\u2019tan \u00fcretim ara\u00e7lar\u0131; Weber\u2019den ak\u0131lc\u0131la\u015ft\u0131rma, b\u00fcy\u00fcleme ve b\u00fcy\u00fcn\u00fcn bozulmas\u0131; Baudrillard\u2019dan sim\u00fclasyon kavramlar\u0131n\u0131 eksen al\u0131yor. G\u00f6r\u00fclen o ki, t\u00fcketim \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 durulmak bilmeyecek; peki biz Amerkanla\u015fmaya dur deyip do\u011faya, zaman ve mekan\u0131n s\u0131k\u0131\u015ft\u0131ramad\u0131\u011f\u0131 ili\u015fkilere, sahicili\u011fe y\u00fcz\u00fcm\u00fcz\u00fc d\u00f6nebilecek miyiz? \ufffcTan\u0131t\u0131m Metni<\/p>\n","protected":false},"excerpt":{"rendered":"
Baba, i\u015fyerinde kredi kart\u0131 bor\u00e7lar\u0131n\u0131n faizlerini \u00f6demek i\u00e7in \u00e7al\u0131\u015f\u0131rken anne evde televizyon kar\u015f\u0131s\u0131na ge\u00e7mi\u015f al\u0131\u015fveri\u015f kanal\u0131n\u0131 izlemektedir. Evin o\u011flu, arka odada, sanal \u00fcniversitede g\u00fcn\u00fcn derslerini bitirmi\u015f, [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13633,12324],"product_tag":[],"class_list":{"0":"post-696726","1":"product","2":"type-product","3":"status-publish","5":"product_cat-kultur-ve-bilim","6":"product_cat-sosyoloji","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-ayrinti-yayinlari","10":"pa_yazar-george-ritzer","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/696726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=696726"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=696726"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=696726"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=696726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}