\u00dcnl\u00fc y\u00f6netim d\u00fc\u015f\u00fcn\u00fcr\u00fc Peter Drucker \u015f\u00f6yle s\u00f6yl\u00fcyor: \u201cHer \u015firketin temel amac\u0131, yeni m\u00fc\u015fteriler kazanmak ve onlar\u0131 m\u00fc\u015fterisi olarak korumakt\u0131r.\u201d Akl\u0131 ba\u015f\u0131nda her i\u015f insan\u0131; m\u00fc\u015fterilerinin sevgisini, be\u011fenisini ve g\u00fcvenini kazanman\u0131n \u00f6nemini bilir, bu konuda bir \u015feyler yapmaya \u00e7al\u0131\u015f\u0131r. Muhtemelen mahallenizdeki bakkala da sorsan\u0131z \u201cm\u00fc\u015fteri velinimetimizdir\u201d tad\u0131nda bir s\u00f6ylevle kar\u015f\u0131la\u015f\u0131rs\u0131n\u0131z. Bunun i\u00e7in Peter Drucker gibi bir y\u00f6netim gurusu olman\u0131za da gerek yok. Sorun \u015fu ki, bug\u00fcn\u00fcn i\u015f ortam\u0131nda \u201cm\u00fc\u015fteri velinimetimizdir\u201d deyip \u00e7al\u0131\u015fanlar\u0131n\u0131za bol bol g\u00fcl\u00fcmsemeyi \u00f6\u011f\u00fctlemeniz yeterli de\u011fil. Art\u0131k rekabetten s\u0131yr\u0131lmak, m\u00fc\u015fterilerin sizi tercih etmelerini, size b\u00fct\u00e7elerinden daha fazla pay ay\u0131rmalar\u0131 ve size sad\u0131k kalmalar\u0131n\u0131 sa\u011flamak i\u00e7in yeni bir \u015feyler yapman\u0131z, onlara emsalsiz deneyimler ya\u015fatman\u0131z laz\u0131m. Giri\u015fimcilik ve m\u00fc\u015fteri deneyimi y\u00f6netimi konular\u0131nda uzmanla\u015fm\u0131\u015f e\u011fitmen ve dan\u0131\u015fman Bora \u00d6zkent, elinizdeki kitap ile m\u00fc\u015fterilerinizin g\u00f6z\u00fcnde emsalsiz h\u00e2le gelebilmeniz i\u00e7in sizlerle “M\u00fc\u015fteri Deneyimi Y\u00f6netimi” kavram\u0131n\u0131 payla\u015f\u0131yor, m\u00fc\u015fterilerinizin zihinlerine ve kalplerine g\u00fczel an\u0131lar nak\u015fetmenin ne anlama geldi\u011fini \u00f6rneklerle anlat\u0131yor, bu yolculukta size yard\u0131mc\u0131 olacak kapsaml\u0131 bir hareket plan\u0131 sunuyor. <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00dcnl\u00fc y\u00f6netim d\u00fc\u015f\u00fcn\u00fcr\u00fc Peter Drucker \u015f\u00f6yle s\u00f6yl\u00fcyor: \u201cHer \u015firketin temel amac\u0131, yeni m\u00fc\u015fteriler kazanmak ve onlar\u0131 m\u00fc\u015fterisi olarak korumakt\u0131r.\u201d Akl\u0131 ba\u015f\u0131nda her i\u015f insan\u0131; m\u00fc\u015fterilerinin sevgisini, [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-695997","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-elma-yayinevi","10":"pa_yazar-bora-ozkent","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/695997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=695997"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=695997"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=695997"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=695997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}