Kitap, toplu pazarl\u0131klar\u0131n, g\u00fcn\u00fcm\u00fcz\u00fcn k\u00fcresel ekonomisi ba\u011flam\u0131nda d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki i\u015fyerlerinde cereyan eden envai \u00e7e\u015fit konuyu nas\u0131l \u00e7\u00f6zebildi\u011fini incelemektedir. K\u00fcreselle\u015fme b\u00fcy\u00fcme ve kalk\u0131nmaya destek \u00e7\u0131kabilir; fakat yak\u0131n tarihli mali krizlerin de ortaya koydu\u011fu gibi, ayn\u0131 k\u00fcreselle\u015fme istihdam, gelir ve \u00e7al\u0131\u015fma standartlar\u0131n\u0131 tehlikeye atmaktad\u0131r. Bu kitap, i\u015f\u00e7ilerin k\u00fcresel ekonomiye kat\u0131l\u0131mlar\u0131yla ortaya koyduklar\u0131 zenginliklerden paylar\u0131na adil bir hissenin d\u00fc\u015fmesini ve istihdam ve \u00fccretlerle ilgili riskler kar\u015f\u0131s\u0131nda bir miktar emniyeti sa\u011flamada toplu pazarl\u0131klar\u0131n oynad\u0131\u011f\u0131 role odaklanmaktad\u0131r. Hik\u00e2yenin nadiren bak\u0131lan bir k\u0131sm\u0131na bakarak, toplu pazarl\u0131klar\u0131n ekonomik ve toplumsal hedeflere ula\u015fmaya yapabilece\u011fi olumlu katk\u0131lar\u0131 da ortaya koymaktad\u0131r. \u00c7e\u015fitli yazarlar, temel ilkelerden ve \u00e7al\u0131\u015fma ya\u015fam\u0131n\u0131n temel haklar\u0131ndan biri olan toplu pazarl\u0131klar\u0131n farkl\u0131 \u00fclkelerde nas\u0131l hayata ge\u00e7ti\u011fini ve pazarl\u0131klar\u0131 s\u0131n\u0131rlar aras\u0131 d\u00fczeyde uygulama denemelerinin nas\u0131l takviye edilebilece\u011fini incelemektedirler. Ortaya \u00e7\u0131kan envai \u00e7e\u015fit sorunu ve devletlerin k\u00fcresel \u00f6l\u00e7ekli bir ekonomide pazarl\u0131k kuvvetlerini yeniden dengeleme maksad\u0131yla oynayacaklar\u0131 kritik \u00f6nem ta\u015f\u0131yan rol\u00fc vurgulamaktad\u0131rlar. B\u00f6l\u00fcmler anla\u015f\u0131l\u0131r bir \u00fcslupla yaz\u0131lm\u0131\u015ft\u0131r ve istihdam g\u00fcvenli\u011fi, i\u015fyeri de\u011fi\u015fimi ve \u00fcretkenlik veya \u00e7al\u0131\u015fma s\u00fcresi gibi pratik konulara de\u011finmektedir. K\u00fcresel Ekonomide Toplu Pazarl\u0131klar\u0131n Rol\u00fc, \u00e7al\u0131\u015fma ve end\u00fcstri ili\u015fkileri, insan kaynaklar\u0131 y\u00f6netimi, iktisat ve i\u015fletme gibi alanlar\u0131nda, lisans\u00fcst\u00fc kademelerde \u00e7al\u0131\u015fan \u00f6\u011frenciler ile end\u00fcstri ili\u015fkileri faaliyetlerinde bulunanlar ve ara\u015ft\u0131rmac\u0131lar i\u00e7in olmazsa olmaz bir kitap haline gelecektir. <\/p>\n","protected":false},"excerpt":{"rendered":"
Kitap, toplu pazarl\u0131klar\u0131n, g\u00fcn\u00fcm\u00fcz\u00fcn k\u00fcresel ekonomisi ba\u011flam\u0131nda d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki i\u015fyerlerinde cereyan eden envai \u00e7e\u015fit konuyu nas\u0131l \u00e7\u00f6zebildi\u011fini incelemektedir. K\u00fcreselle\u015fme b\u00fcy\u00fcme ve kalk\u0131nmaya destek \u00e7\u0131kabilir; [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13044,13043],"product_tag":[],"class_list":{"0":"post-695852","1":"product","2":"type-product","3":"status-publish","5":"product_cat-dunya-ekonomisi","6":"product_cat-ekonomi","7":"pa_tur-kitap","8":"pa_yayinevi-efil-yayinevi","9":"pa_yazar-kolektif","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/695852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=695852"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=695852"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=695852"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=695852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}