K\u00fcreselle\u015fme, Yirminci yy. sonlar\u0131na do\u011fru h\u0131z kazanarak b\u00fcy\u00fcm\u00fc\u015ft\u00fcr. K\u00fcresel pazar \u00e7er\u00e7evesinde birbirini etkileyen bir\u00e7ok etken sayesinde de\u011fi\u015fime u\u011frayarak bug\u00fcne kadar gelmi\u015ftir. K\u00fcreselle\u015fme, bir yandan bir b\u00fct\u00fcnle\u015fmeyi sa\u011flarken di\u011fer yandan yerelle\u015fme ile \u00e7at\u0131\u015farak de\u011fi\u015fime u\u011fram\u0131\u015f ve yeniden \u015fekillenmeye ba\u015flam\u0131\u015ft\u0131r. K\u00fcresel pazarlama, ekonominin b\u00fcy\u00fcmesi sonucu yeniden \u015fekillenmesi ve yeni ekonominin ortaya \u00e7\u0131kmas\u0131 ile geli\u015fme g\u00f6stermi\u015ftir. \u00c7ok uluslu k\u00fcresel \u015firketlerin d\u00fcnya \u00fczerindeki bir\u00e7ok \u00fclkede birbiriyle rekabetinin \u00e7ok fazla yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcm\u00fczde k\u00fcresel pazarlaman\u0131n g\u00fcn\u00fcm\u00fczde ne kadar \u00f6nemli oldu\u011fu ortaya \u00e7\u0131kmaktad\u0131r. Dolay\u0131s\u0131yla d\u00fcnyan\u0131n bir b\u00fct\u00fcn olarak g\u00f6r\u00fclmesi pek \u00e7ok \u015firket i\u00e7in f\u0131rsatlar\u0131n daha iyi de\u011ferlendirilmesi sonucunu getirmi\u015ftir. Bu kitap, k\u00fcresel pazarlama stratejileri hakk\u0131nda bilgiler vererek i\u015f d\u00fcnyas\u0131, uygulamac\u0131lar, ara\u015ft\u0131rmac\u0131lar ve bu konu ile ilgilenen her kesiminin beklentilerini kar\u015f\u0131lamaya y\u00f6nelik olarak haz\u0131rlanm\u0131\u015ft\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00fcreselle\u015fme, Yirminci yy. sonlar\u0131na do\u011fru h\u0131z kazanarak b\u00fcy\u00fcm\u00fc\u015ft\u00fcr. K\u00fcresel pazar \u00e7er\u00e7evesinde birbirini etkileyen bir\u00e7ok etken sayesinde de\u011fi\u015fime u\u011frayarak bug\u00fcne kadar gelmi\u015ftir. K\u00fcreselle\u015fme, bir yandan bir b\u00fct\u00fcnle\u015fmeyi [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13044,13043],"product_tag":[],"class_list":{"0":"post-695816","1":"product","2":"type-product","3":"status-publish","5":"product_cat-dunya-ekonomisi","6":"product_cat-ekonomi","7":"pa_tur-kitap","8":"pa_yayinevi-efil-yayinevi","9":"pa_yazar-kolektif","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/695816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=695816"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=695816"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=695816"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=695816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}