Bu kitaptaki fikirlerin \u00e7o\u011funlu\u011fu nihayetinde daha iyi bir halkla ili\u015fkiler \u00e7abas\u0131 i\u00e7in\/de de\u011fil, halkla ili\u015fkilerin bir kar\u015f\u0131 hegemonya arac\u0131 olarak kullan\u0131l\u0131p kullan\u0131lamayaca\u011f\u0131 tart\u0131\u015fmas\u0131 i\u00e7inde ele al\u0131nmal\u0131d\u0131r. Metinler, hem anaak\u0131m yakla\u015f\u0131m i\u00e7inden bir ele\u015ftiriyi hem de bunun tam kar\u015f\u0131s\u0131nda bir bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 bir arada yans\u0131tmaktad\u0131rlar. Kitapta reklamlar\u0131n analizine y\u00f6nelik olarak iki \u00e7al\u0131\u015fmaya da yer verilmesi, halkla ili\u015fkiler ve reklam d\u00fcnyas\u0131n\u0131n birbiriyle ili\u015fkili yap\u0131lar\u0131ndan kaynaklanmaktad\u0131r. Yaln\u0131zca bir yaz\u0131n\u0131n at\u0131f sistemi di\u011ferlerinden farkl\u0131d\u0131r. Sevgili Serraf \u00d6zdemir, yaz\u0131s\u0131nda, halkla ili\u015fkiler e\u011fitimiyle ilgili Leipzig \u00dcniversitesi K\u00fcrs\u00fcs\u00fc’n\u00fcn yap\u0131lanmas\u0131n\u0131 ele alm\u0131\u015ft\u0131r. Geleneksel K\u0131ta Avrupas\u0131 at\u0131f sistemi, yaz\u0131n\u0131n ruhuna uygunlu\u011fu nedeniyle aynen b\u0131rak\u0131lm\u0131\u015ft\u0131r. Nihayetinde ortak bir \u00e7al\u0131\u015fma oldu\u011fu i\u00e7in ki\u015fisel te\u015fekk\u00fcrlerimi ifadeyi hakk\u0131m olarak g\u00f6rm\u00fcyorum. Bu sefer te\u015fekk\u00fcr etmem gereken ki\u015filere bu sat\u0131rlar arac\u0131\u011f\u0131yla de\u011fil, \u015fahsen te\u015fekk\u00fcr edece\u011fim. Kitab\u0131 ise ortak bir bi\u00e7imde ‘d\u00fc\u015fk\u00fcnlere’ ithaf edebilece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum. Kitab\u0131n yazarlar\u0131na\/okurlar\u0131na bir kez daha minnettarl\u0131\u011f\u0131mla ve sayg\u0131lar\u0131mla… -Sema Y\u0131ld\u0131r\u0131m Becerikli- <\/p>\n","protected":false},"excerpt":{"rendered":"
Bu kitaptaki fikirlerin \u00e7o\u011funlu\u011fu nihayetinde daha iyi bir halkla ili\u015fkiler \u00e7abas\u0131 i\u00e7in\/de de\u011fil, halkla ili\u015fkilerin bir kar\u015f\u0131 hegemonya arac\u0131 olarak kullan\u0131l\u0131p kullan\u0131lamayaca\u011f\u0131 tart\u0131\u015fmas\u0131 i\u00e7inde ele al\u0131nmal\u0131d\u0131r. [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-693432","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-utopya-yayinevi","10":"pa_yazar-sema-yildirim-becerikli","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/693432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=693432"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=693432"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=693432"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=693432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}