Televizyon ve \u0130zleyici T\u00fcrkiye\u2019de D\u00f6n\u00fc\u015fen Televizyon K\u00fclt\u00fcr\u00fc ve \u0130zleyici adl\u0131 bu \u00e7al\u0131\u015fma televizyonun toplum hayat\u0131na girdi\u011fi ilk y\u0131llardan bug\u00fcne \u00fczerinde en \u00e7ok tart\u0131\u015f\u0131lan alanlar\u0131 ve bu alanlar\u0131n ili\u015fkisini, televizyon- izleyici ili\u015fkisini tart\u0131\u015fmaktad\u0131r. Medya alan\u0131nda ya\u015fanan d\u00f6n\u00fc\u015f\u00fcmlere ba\u011fl\u0131 olarak bug\u00fcn yeni medya\/sosyal medya tart\u0131\u015fmalar\u0131 i\u00e7inden televizyon-izleyici ili\u015fkisine yeni bir g\u00f6zle bakmaya \u00e7abalamaktad\u0131r. Kitap, d\u00fcnyada ya\u015fanan bu de\u011fi\u015fim ve d\u00f6n\u00fc\u015f\u00fcmlerin T\u00fcrkiye \u00f6l\u00e7e\u011finde yapt\u0131\u011f\u0131 etkileri, 1990 sonras\u0131 de\u011fi\u015fen yay\u0131nc\u0131l\u0131k alan\u0131, anlay\u0131\u015f\u0131 ve d\u00f6n\u00fc\u015fen televizyon k\u00fclt\u00fcr\u00fc ba\u011flam\u0131nda ortaya koymaktad\u0131r. Televizyon k\u00fclt\u00fcr\u00fcm\u00fczde ya\u015fanan de\u011fi\u015fimin bir g\u00f6stergesi olarak kabul edebilece\u011fimiz televizyon programlar\u0131 ve program t\u00fcrlerindeki farkl\u0131la\u015fmalar, pop\u00fcler iki alt t\u00fcr (durum komedisi, polisiye) \u00e7er\u00e7evesinde \u00e7\u00f6z\u00fcmlenmektedir. T\u00fcrkiye\u2019de televizyon izleyicisinin en \u00e7ok ilgi g\u00f6sterdi\u011fi bu iki pop\u00fcler alt t\u00fcre ait \u00f6rnek metinler, izleyicisinin okuma pratikleri ile bir arada analiz edilmektedir. Kitab\u0131n medya \u00e7al\u0131\u015fmalar\u0131na \u00f6zg\u00fcn katk\u0131s\u0131, T\u00fcrkiye\u2019de yeni medya\/sosyal medya tart\u0131\u015fmalar\u0131 i\u00e7inde, bu medyay\u0131 etkin kulland\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen gen\u00e7lerle yapt\u0131\u011f\u0131 alan ara\u015ft\u0131rmalar\u0131d\u0131r. Gen\u00e7lerin internet ile kurdu\u011fu ili\u015fki ve g\u00fcndelik ya\u015fam pratikleri i\u00e7indeki yeri \u00fcniversiteli gen\u00e7lerle yap\u0131lan odak grup g\u00f6r\u00fc\u015fmelerle ortaya konmaktad\u0131r. Sosyal medyay\u0131 kullanan gen\u00e7lerin, bu mecralardaki tart\u0131\u015fma ve payla\u015f\u0131mlar\u0131 da pop\u00fcler televizyon metinleri \u00fczerinden sunulmaktad\u0131r. Yeni medya i\u00e7inde ortaya \u00e7\u0131kan yeni televizyon izleyicili\u011fi olgusu, geleneksel izleme pratiklerimiz ile kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak tart\u0131\u015f\u0131lmaktad\u0131r. Bug\u00fcn izleyicinin televizyon ile kurdu\u011fu ili\u015fki eskisinden farkl\u0131d\u0131r ve s\u00fcrekli bir de\u011fi\u015fim hali i\u00e7indedir. Kitap bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn; eski ile yeninin birlikteli\u011finin ve yar\u0131\u015f\u0131n\u0131n izlerini s\u00fcrer. <\/p>\n","protected":false},"excerpt":{"rendered":"
Televizyon ve \u0130zleyici T\u00fcrkiye\u2019de D\u00f6n\u00fc\u015fen Televizyon K\u00fclt\u00fcr\u00fc ve \u0130zleyici adl\u0131 bu \u00e7al\u0131\u015fma televizyonun toplum hayat\u0131na girdi\u011fi ilk y\u0131llardan bug\u00fcne \u00fczerinde en \u00e7ok tart\u0131\u015f\u0131lan alanlar\u0131 ve bu [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15499,13488],"product_tag":[],"class_list":{"0":"post-693374","1":"product","2":"type-product","3":"status-publish","5":"product_cat-antropoloji","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-utopya-yayinevi","10":"pa_yazar-aydan-ozsoy","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/693374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=693374"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=693374"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=693374"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=693374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}