{"id":693333,"date":"2025-08-27T14:13:39","date_gmt":"2025-08-27T11:13:39","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/tuketici-davranisi\/"},"modified":"2026-04-16T02:03:08","modified_gmt":"2026-04-15T23:03:08","slug":"tuketici-davranisi","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/tuketici-davranisi\/","title":{"rendered":"T\u00fcketici Davran\u0131\u015f\u0131"},"content":{"rendered":"<p>T\u00fcketici Kimdir? Nas\u0131l \u00d6\u011frenir? Nas\u0131l Alg\u0131lar? T\u00fcketici davran\u0131\u015f\u0131na etki eden fakt\u00f6rler nelerdir? T\u00fcketici Davran\u0131\u015f\u0131 ve Pazarlama Stratejisi aras\u0131ndaki ili\u015fki nas\u0131l kurulur? T\u00fcketicinin karar alma s\u00fcrecinde neler olur? Sat\u0131nalma davran\u0131\u015f\u0131n\u0131n i\u00e7y\u00fcz\u00fc nedir? T\u00fcketici davran\u0131\u015flar\u0131n\u0131 a\u00e7\u0131klamak i\u00e7in kullan\u0131lan kavramlar ve kuramlar nelerdir? Bu kuramlar uygulamaya nas\u0131l yans\u0131t\u0131l\u0131r? T\u00fcketici davran\u0131\u015flar\u0131n\u0131n k\u00f6kenlerini anlay\u0131p, sonu\u00e7lar\u0131n\u0131 \u00f6ng\u00f6rebilmek i\u00e7in s\u00fcrd\u00fcr\u00fclen \u00e7al\u0131\u015fmalar\u0131n anlaml\u0131 bir sentezini ve kapsaml\u0131 bir  \u00f6zetini sunuyor bu kitap. \u0130\u015fi,\u00fcr\u00fcn ve hizmet pazarlamak olanlar ve kendini tan\u0131mak isteyen t\u00fcm t\u00fcketiciler i\u00e7in. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcketici Kimdir? Nas\u0131l \u00d6\u011frenir? Nas\u0131l Alg\u0131lar? T\u00fcketici davran\u0131\u015f\u0131na etki eden fakt\u00f6rler nelerdir? T\u00fcketici Davran\u0131\u015f\u0131 ve Pazarlama Stratejisi aras\u0131ndaki ili\u015fki nas\u0131l kurulur? T\u00fcketicinin karar alma s\u00fcrecinde neler<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-693333","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-yavuz-odabasi","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/693333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=693333"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=693333"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=693333"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=693333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}