\u0130leti\u015fimin \u00f6neminin fark edilmesinin tarihi \u00e7ok eskilere gitse de bilimsel bir olgu olarak ele al\u0131nmas\u0131 20. y\u00fczy\u0131l\u0131n ba\u015flar\u0131na rastlar. Kitle ileti\u015fim ara\u00e7lar\u0131n\u0131n kitlesel nitelik kazanmaya ba\u015flad\u0131\u011f\u0131 19. y\u00fczy\u0131l\u0131n ortalar\u0131ndan itibaren sosyal bilimlerin \u00e7e\u015fitli alanlar\u0131 i\u00e7erisinde konuya y\u00f6nelik ilgi g\u00f6ze \u00e7arpar. Ancak ileti\u015fim kavram\u0131n\u0131n kuramsal ve y\u00f6ntembilimsel bir bak\u0131\u015fla ele al\u0131nmas\u0131 i\u00e7in 1. D\u00fcnya Sava\u015f\u0131 sonras\u0131n\u0131 eklemek gerekmi\u015ftir. G\u00fcn\u00fcm\u00fczde yeni medya veya sosyal medya olarak adland\u0131r\u0131lan alanlar\u0131n toplumlar\u0131n gelece\u011finin bi\u00e7imlenmesinde \u00f6nemli \u00f6l\u00e7\u00fcde etkili oldu\u011funu g\u00f6r\u00fcyoruz. 19. y\u00fczy\u0131l\u0131n ortalar\u0131ndan itibaren ileti\u015fim bilimine do\u011fru ilk ad\u0131mlar\u0131n da at\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. O ilk ad\u0131mlar\u0131n at\u0131lmas\u0131ndan bu yana ileti\u015fim biliminin nas\u0131l bir geli\u015fme g\u00f6sterdi\u011fi, hangi y\u00f6ntembilimsel ve kuramsal s\u00fcre\u00e7ler izlenerek g\u00fcn\u00fcm\u00fcze geldi\u011fi, bu kitab\u0131n konusunu olu\u015fturuyor. \u0130leti\u015fim kuramlar\u0131 alan\u0131nda bir temel ba\u015fvuru kayna\u011f\u0131 bi\u00e7iminde haz\u0131rlanan bu kitap, ayn\u0131 zamanda ileti\u015fim alan\u0131n\u0131n makro bir de\u011ferlendirmesi olarak da kabul edilebilir. \u0130leti\u015fimin bilimsel bir disiplin haline gelmesi s\u00fcrecinde kap\u0131y\u0131 aralayanlar; ileti\u015fimin anlam, i\u015flev ve t\u00fcrleri; kitle ileti\u015fim ara\u00e7lar\u0131 merkeze konularak etki \u00f6l\u00e7\u00fcm\u00fc \u00fczerine yap\u0131lan ara\u015ft\u0131rmalar, geli\u015ftirilen kuram ve yakla\u015f\u0131mlar; izleyicinin merkeze kondu\u011fu aktif izleyici yakla\u015f\u0131mlar\u0131; kitle ileti\u015fim ara\u00e7lar\u0131n\u0131n i\u00e7erisinde i\u015flevselle\u015fti\u011fi g\u00fc\u00e7 ili\u015fkileri; ileti\u015fimin ekonomi politi\u011fi; \u00fcr\u00fcn\u00fc merkeze koyan dil bilimsel, yap\u0131salc\u0131 ve postyap\u0131salc\u0131 yakla\u015f\u0131mlar; kitle ileti\u015fim ara\u00e7lar\u0131 ve k\u00fclt\u00fcr \u00f6zellikle de pop\u00fcler k\u00fclt\u00fcr ili\u015fkisi; kitle ileti\u015fim ara\u00e7lar\u0131n\u0131n i\u00e7inde yer ald\u0131klar\u0131 genel sistemle ba\u011f\u0131nt\u0131lar\u0131; medya okuryazarl\u0131\u011f\u0131; yeni medya \u00e7al\u0131\u015fmalar\u0131 ve sosyal medya kitab\u0131n temel inceleme alanlar\u0131n\u0131 olu\u015fturuyor. \ufffcTan\u0131t\u0131m Metni<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130leti\u015fimin \u00f6neminin fark edilmesinin tarihi \u00e7ok eskilere gitse de bilimsel bir olgu olarak ele al\u0131nmas\u0131 20. y\u00fczy\u0131l\u0131n ba\u015flar\u0131na rastlar. Kitle ileti\u015fim ara\u00e7lar\u0131n\u0131n kitlesel nitelik kazanmaya ba\u015flad\u0131\u011f\u0131 [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-692835","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-siyasal-kitabevi-akademik-kitaplar","10":"pa_yazar-nazife-gungor","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/692835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=692835"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=692835"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=692835"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=692835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}