Pazarlaman\u0131n m\u00fckemmel i\u00e7erikler sunmak oldu\u011funu neredeyse herkes biliyor. Ancak g\u00fcn\u00fcm\u00fczde bundan daha fazlas\u0131 gerekiyor. M\u00fckemmel i\u00e7eri\u011finizi, ilgi \u00e7ekici, unutulmayan ve takip edilen hale getirmeniz \u015fart. Online i\u00e7erik geli\u015ftirmek san\u0131ld\u0131\u011f\u0131 kadar kolay de\u011fil. Elinizdeki t\u00fcm kanallar\u0131n (Facebook, Twitter, Google + Youtube v.s) en etkin \u00f6zelliklerini kullanarak al\u0131c\u0131lar\u0131n\u0131za ula\u015fmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Peki, ama nas\u0131l? \u0130\u015fte Dijital \u00e7a\u011fda i\u00e7erik y\u00f6netimin kurallar\u0131 size bu sorunun yan\u0131tlar\u0131n\u0131 vermek i\u00e7in yaz\u0131ld\u0131. Pazarlama profesyonelleri i\u00e7in i\u00e7erik y\u00f6neticili\u011fi yapan Ann Handley ve online pazarlama dan\u0131\u015fman\u0131 C.C. Chapman tecr\u00fcbelerini ayn\u0131 potada bir araya getirerek online i\u00e7erik \u00fcretimi ve etkili y\u00f6netiminin t\u00fcm kilit noktalar\u0131n\u0131 ve t\u00fcm kurallar\u0131n\u0131 bu kitapta aktar\u0131yorlar okuyucular\u0131na\u2026 Geni\u015fletilmi\u015f ve g\u00f6zden ge\u00e7irilmi\u015f bu yeni bask\u0131da, g\u00fcncel \u00f6rneklerle birlikte i\u00e7erik kurallar\u0131yla ilgili yap\u0131lan yanl\u0131\u015flar\u0131 ve yap\u0131lmas\u0131 gereken do\u011frular\u0131 g\u00f6recek, belki de kendi i\u015finizin online i\u00e7erik y\u00f6neticisi olacak kadar \u00e7ok bilgiye donanacaks\u0131n\u0131z! <\/p>\n","protected":false},"excerpt":{"rendered":"
Pazarlaman\u0131n m\u00fckemmel i\u00e7erikler sunmak oldu\u011funu neredeyse herkes biliyor. Ancak g\u00fcn\u00fcm\u00fczde bundan daha fazlas\u0131 gerekiyor. M\u00fckemmel i\u00e7eri\u011finizi, ilgi \u00e7ekici, unutulmayan ve takip edilen hale getirmeniz \u015fart. Online [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14754],"product_tag":[],"class_list":{"0":"post-691101","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-halkla-iliskiler-insan-kaynaklari","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-c-c-chapman","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/691101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=691101"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=691101"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=691101"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=691101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}