{"id":691083,"date":"2025-08-27T13:56:08","date_gmt":"2025-08-27T10:56:08","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/guclu-markalar-yaratmak\/"},"modified":"2026-04-16T02:00:27","modified_gmt":"2026-04-15T23:00:27","slug":"guclu-markalar-yaratmak","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/guclu-markalar-yaratmak\/","title":{"rendered":"G\u00fc\u00e7l\u00fc Markalar Yaratmak"},"content":{"rendered":"<p>Aaker, G\u00fc\u00e7l\u00fc Markalar Yaratmak\u2019ta Saturn, General Electric, Kodak, Healthy Choice, McDonald\u2019s ve di\u011fer \u015firketlerden ger\u00e7ek marka geli\u015ftirme vakalar\u0131 kullan\u0131yor ve g\u00fc\u00e7l\u00fc markalar\u0131n nas\u0131l yarat\u0131ld\u0131\u011f\u0131n\u0131 ve y\u00f6netildi\u011fini g\u00f6zler \u00f6n\u00fcne seriyor. Aaker, duygusal ve ki\u015fisel faydalar\u0131 dikkate alarak ve   ki\u015fi olarak marka  ,   kurum olarak marka   ve   sembol olarak marka   perspektiflerini ortaya koyuyor. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aaker, G\u00fc\u00e7l\u00fc Markalar Yaratmak\u2019ta Saturn, General Electric, Kodak, Healthy Choice, McDonald\u2019s ve di\u011fer \u015firketlerden ger\u00e7ek marka geli\u015ftirme vakalar\u0131 kullan\u0131yor ve g\u00fc\u00e7l\u00fc markalar\u0131n nas\u0131l yarat\u0131ld\u0131\u011f\u0131n\u0131 ve y\u00f6netildi\u011fini<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14754],"product_tag":[],"class_list":{"0":"post-691083","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-halkla-iliskiler-insan-kaynaklari","7":"pa_tur-kitap","8":"pa_yayinevi-mediacat-kitaplari","9":"pa_yazar-david-a-aaker","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/691083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=691083"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=691083"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=691083"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=691083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}