Elinizdeki kitab\u0131n amac\u0131, uluslararas\u0131 pazarlamaya y\u00f6nelmi\u015f firma y\u00f6neticileri ile ihracat semineri, firma i\u00e7i e\u011fitim program\u0131 gibi k\u0131sa s\u00fcreli pratik e\u011fitim kurslar\u0131na kat\u0131lanlara, y\u00fcksekokul \u00f6\u011frencilerine yard\u0131mc\u0131 olabilmektedir. Y\u00f6ntemi ise, konunun genel \u00e7er\u00e7evesini \u00e7izdikten sonra pratik \u00e7\u00f6z\u00fcmler g\u00f6stermek ve s\u0131ras\u0131nda \u00f6rneklerle a\u00e7\u0131kl\u0131k getirmektir. Dolay\u0131s\u0131yla, kitap hem literat\u00fcrde ana kavramsal yakla\u015f\u0131mlar\u0131 kapsamakta, hem de ki\u015fisel tecr\u00fcbeleri, uygulamac\u0131lara yarar\u0131 olur umuduyla aktarmaya \u00e7al\u0131\u015fmaktad\u0131r. Dr. Cem M. Kozlu 1946 y\u0131l\u0131nda \u0130stanbul’da do\u011fdu. Denison \u00dcniversitesi Ekonomi B\u00f6l\u00fcm\u00fc’nden mezun olduktan sonra 1971’de Stanford \u00dcniversitesi \u0130\u015f \u0130daresi Fak\u00fcltesi’nden y\u00fcksek lisans (MBA) derecesi ald\u0131. Doktoras\u0131n\u0131 ise Bo\u011fazi\u00e7i \u00dcniversitesi \u0130dari Bilimler Fak\u00fcltesi’nde tamamlad\u0131. Dr. Kozlu, Amerika Birle\u015fik Devletleri ve T\u00fcrkiye’de \u00e7e\u015fitli \u015firketlerde y\u00f6netici olarak g\u00f6rev yapt\u0131. 1988 y\u0131l\u0131nda T\u00fcrk Hava Yollar\u0131 Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc’ne getirildi. Dr. Kozlu, \u0130stanbul milletvekili se\u00e7ildi\u011fi 29 Ekim 1991 genel se\u00e7imlerine kadar T\u00fcrk Hava Yollar\u0131 (THY) Genel M\u00fcd\u00fcr\u00fc ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 olarak hizmet verdi. Dr. Kozlu, 1996 Y\u0131l\u0131 ocak ay\u0131nda Coca-Cola T\u00fcrkiye, Kafkasya ve Orta Asya Cumhuriyetleri B\u00f6lge Direkt\u00f6r\u00fc oldu. Dr. Kozlu halen Coca-Cola \u015firketinde dan\u0131\u015fman olarak g\u00f6rev yapmaktad\u0131r. Ayr\u0131ca Coca-Cola \u0130\u00e7ecek A.\u015e., CCBCS (Coca-Cola Bottling Compay of Saudi Arabia), Multon, Uluslararas\u0131 Havayollar\u0131 E\u011fitim Fonu (IATF), H\u00fcrriyet Gazetesi, Evyap Holding, TAV Havalimanlar\u0131 \u0130\u015fletme A.\u015e. ve DE\u0130K Y\u00f6netim Kurulu \u00dcyesi, Sabanc\u0131 \u00dcniversitesi’nde M\u00fctevelli \u00dcyesidir. Kozlu’nun, elinizdeki kitab\u0131 d\u0131\u015f\u0131nda, T\u00fcrkiye Mucizesi i\u00e7in Vizyon Aray\u0131\u015flar\u0131 ve Asya Modelleri, Kurumsal K\u00fclt\u00fcr, Sogo-\u015eo\u015fa (D\u0131\u015fa A\u00e7\u0131lmada Bir Japon Dersi), \u00d6fkeden \u00c7\u00f6z\u00fcme adl\u0131 eserleri bulunmaktad\u0131r. \ufffc<\/p>\n","protected":false},"excerpt":{"rendered":"
Elinizdeki kitab\u0131n amac\u0131, uluslararas\u0131 pazarlamaya y\u00f6nelmi\u015f firma y\u00f6neticileri ile ihracat semineri, firma i\u00e7i e\u011fitim program\u0131 gibi k\u0131sa s\u00fcreli pratik e\u011fitim kurslar\u0131na kat\u0131lanlara, y\u00fcksekokul \u00f6\u011frencilerine yard\u0131mc\u0131 olabilmektedir. [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-689972","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-is-bankasi-kultur-yayinlari","10":"pa_yazar-cem-kozlu","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/689972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=689972"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=689972"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=689972"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=689972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}