The Customer Always Wants Experience, Gökhan Kara Nowadays, customers prefer companies that they feel close to, that appeal to their emotions, understand them and offer them special solutions. In this book, we will open the door to creating unique experiences for customers by learning the management principles of customer experience, best practices and how it can be implemented. About the Author He is Turkey’s first and only customer experience professional with an international customer experience certificate (CCXP). He is a global board member of CXPA, a customer experience community with more than 4000 members in 70 countries, and is the founder of the Turkish community. He has approximately 10 years of corporate life experience in companies such as Turkcell, Vodafone, Fibabanka and Enerjisa. He has been working as a Customer Experience Consultant at Pisano since February 2020. Gökhan Kara has been a writer at Harvard Business Review Blog since 2017. He also shares posts in international blogs such as Customer Experience Magazine and CX Network, and has been providing training and consultancy to institutions in the field of customer experience since 2015.